Senior Lifecycle Marketer - Email Nurture & Retention

Content Creators; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

30 days holiday

International exchange program

Team events

Private medical care

Gym membership

Travel allowance

Product access

Job summary

Payhawk is seeking its first lifecycle marketing hire to build email from zero into a channel for nurturing prospects and retaining customers. This is a senior individual‑contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.

You will own renewals, onboarding, retention, upsell campaigns, and collaborate with regional marketing. You’ll shape customer journeys across ABM and product updates while ensuring accurate reporting and cross‑functional

Qualifications

• Senior lifecycle marketing experience in B2B SaaS.
• Hands‑on experience building nurture, onboarding, retention or win‑back programmes from scratch.
• Proven ability to work independently with minimal playbooks or team to inherit.
• Strong cross‑functional collaboration with regional marketing, partnerships and operations.
• Track record of using retention metrics (NRR, GRR, churn) to guide campaigns.

Responsibilities

• Build and run renewal and retention campaigns to protect and grow the customer base.
• Launch and manage lead-nurture tracks for prospects not yet sales‑ready.
• Launch and manage opportunity-nurture tracks that expand deal scope and win rates.
• Expand into upsell/expansion campaigns, win‑back flows and customer advocacy programmes.
• Align campaigns with regional pipeline and retention targets; collaborate with regional leads.
• Partner with marketing operations to ensure campaigns are tracked and reported.
• Own all external customer email communications and coordinate with Product Marketing.

Skills

Senior lifecycle marketing

Marketing automation

Independent work

Cross‑functional collaboration

Retention metrics (NRR/GRR)

Tools

Marketing automation platform

Job description

Payhawk is seeking its first lifecycle marketing hire to build email from zero into a channel for nurturing prospects and retaining customers. This is a senior individual‑contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.

You will own renewals, onboarding, retention, upsell campaigns, and collaborate with regional marketing. You’ll shape customer journeys across ABM and product updates while ensuring accurate reporting and cross‑functional