Senior Global Website Manager

Stokke; Amsterdam; On-site; EUR 85,000 - 95,000; Full time

Job summary

Stokke GmbH in Amsterdam seeks a Senior Global Website Manager to lead a global website team and translate e-commerce strategy into a focused roadmap. You will work with cross-functional groups across Product, IT, UX, and CRO to drive measurable customer and commercial value.

The role reports to the Global Head of E-Commerce and offers a path to shape the platform’s next phase of growth for a premium brand across markets.

Qualifications

• 8+ years experience in e-commerce, website management or digital experience.
• Experience leading complex, multi-market e-commerce websites and multidisciplinary teams.
• Proven ability to drive website growth, customer experience and conversion via data and experimentation.
• Experience in a global matrix organisation influencing senior and regional stakeholders.
• Experience managing external agencies and cross-functional delivery projects.

Responsibilities

• Lead a global website team with clear ownership and accountability.
• Drive adoption and governance of global website capabilities across markets.
• Own the business roadmap for Stokke.com and translate strategy into a measurable backlog.
• Improve website performance, conversion, and commercial outcomes through insights and CRO.
• Manage strategic agency partnerships and ensure delivery quality and value.

Skills

Team leadership

Cross-functional collaboration

Data-driven decision making

E-commerce strategy

Stakeholder management

Change management

Tools

GA4

Power BI

Salesforce Commerce Cloud

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

The Senior Global Website Manager leads Stokke.com's operating model, translating Stokke’s e-commerce strategy into a focused, measurable website roadmap. The role is accountable for team leadership, business prioritisation, global-regional adoption, delivery effectiveness, and the continuous improvement of the Stokke.com customer experience.
Reporting to the Global Head of E-Commerce, you will lead a multidisciplinary team spanning Website Product & Merchandising, Content & CMS, UX/UI, Website Experience, and Conversion Rate Optimisation. Working closely with regional e-commerce teams, IT, Product Owners, and agency partners, you will ensure website investments deliver measurable customer and commercial value.
Following a major transformation of Stokke.com, this is an opportunity to shape the platform’s next phase of growth and influence how a global premium brand serves customers across markets. You will have meaningful scope to set direction, develop the team, and turn customer, commercial, and performance insights into digital experiences that increase conversion and create measurable business value.

Based in Amsterdam, Netherland| Reporting toGlobal Head of E-Commerce

Main Responsibilities

Team Leadership & Capability Development

• Lead, coach, and develop a high-performing global website team with clear ownership and accountability.
• Build team capability and autonomy through effective talent development, performance management, and succession planning.
• Establish scalable ways of working that improve collaboration, speed, quality, and transparency.
• Align team priorities and capacity with e-commerce strategy and business objectives.

Global-Regional Website Governance & Adoption

• Partner with regional e-commerce teams to drive adoption and performance of global website capabilities across markets.
• Establish clear governance, decision rights, and prioritisation between global and regional website needs.
• Balance global consistency with relevant local customer, commercial, and market requirements.
• Ensure regional performance insights and opportunities inform website optimisation and roadmap priorities.

Website Roadmap, Product & Platform Partnership

• Own the business roadmap for Stokke.com, translating e-commerce strategy into clear priorities and a measurable delivery backlog.
• Partner with Product, IT, and development teams to align business needs, platform priorities, dependencies, and delivery.
• Drive prioritisation and trade-offs across stakeholders, balancing customer value, commercial impact, strategic relevance, and technical feasibility.
• Measure the impact of delivered initiatives and use insights to shape ongoing optimisation and future roadmap priorities.

Website Performance, Insights & Continuous Optimisation

• Own the continuous improvement of Stokke.com performance across customer experience, conversion, and commercial outcomes.
• Turn customer, behavioural, experimentation, and commercial insights into evidence-based optimisation priorities.
• Partner across CRO, UX, Product, Merchandising, and Content to drive high-value improvements across the customer journey.
• Measure and communicate website impact, using performance insights to shape future optimisation and investment priorities.

Agency & Delivery Partner Management

• Lead and optimise strategic agency partnerships across website, UX, creative, and development.
• Ensure clear briefs, accountability, and effective deployment of agency resources against business priorities.
• Hold partners accountable for delivery quality, performance, and measurable customer and commercial value.
• Strengthen collaboration and knowledge transfer between agency and internal teams.

The Ideal Profile

Experience Required

• 8+ years’ experience in e-commerce, website management or digital experience, with experience leading complex, multi-market e-commerce websites and multidisciplinary teams.
• Strong track record of driving website growth, customer experience and conversion through data, experimentation and continuous optimisation.
• Experience working in a global matrix organisation, influencing senior and regional stakeholders and partnering effectively with Product and IT.
• Proven experience managing external agencies and substantial cross-functional delivery projects.
• Experience within premium consumer brands, retail or lifestyle environments is desirable.

Leadership & Stakeholder Management

• Strong people leader with a track record of building high-performing, autonomous teams and developing talent. Demonstrable experience directly leading and developing multidisciplinary teams is preferred.
• Able to set direction, simplify complexity and align diverse stakeholders around clear priorities and decisions.
• Strong communicator and influencer, comfortable challenging constructively and navigating competing priorities.

Digital & Commercial Expertise

• Strong understanding of e-commerce, UX, CRO, content, merchandising, analytics, SEO, GEO and AI-driven digital discovery, and end-to-end customer journeys, with the ability to connect these specialist disciplines, set clear priorities, and mobilise the right expertise to deliver commercial and customer outcomes.
• Commercially minded and data-driven, with hands‑on experience using reporting and analytics tools such as GA4 and Power BI to identify opportunities, evaluate performance, and support decision-making.
• Strong understanding of website platforms, technologies and integrations; Salesforce Commerce Cloud or similar enterprise commerce experience is desirable.
• Strategic, pragmatic and action-oriented, with the ability to move effectively between strategy and execution.
• Good understanding of emerging AI technologies and their impact on customer discovery, website experiences, content, and e-commerce, with the ability to identify relevant opportunities for the business.

What We Offer

• A strategic leadership role shaping the future of Stokke.com.
• Opportunity to lead a global website team and influence digital growth across markets.
• Exposure to Ecommerce innovation, customer experience, and AI-driven digital opportunities.
• A collaborative, international, and purpose-driven work environment.
• Salary range: €85k–€95k per year.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.