Sales Trainer

Stokke

Amsterdam

On-site

EUR 50,000 - 70,000

Full time

14 days+

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Benefits offered by this job

Opportunities for continuous learning

Collaborative cross-functional work environment

Key role in shaping sales capabilities

Job summary

A dynamic consumer goods company based in Amsterdam is seeking a Sales Trainer to design and deliver impactful training programs for their global sales teams. This role involves collaborating across departments to ensure readiness and effectiveness of the sales force, optimizing training experiences, and contributing to the overall commercial success of the company. Ideal candidates thrive in dynamic environments and bring a mix of strategic capability building and hands-on training delivery.

Qualifications

Experience in sales training, onboarding, or capability development is required.
Ability to design and deliver engaging, impactful training experiences is essential.
Fluent in business English and readiness for global travel.

Responsibilities

Design and deliver impactful training for global sales teams.
Lead comprehensive onboarding for new team members.
Provide coaching and support to enhance skills and product knowledge.

Skills

Sales training experience

Strong analytical skills

Coaching and presentation skills

Fluent in business English

Proactive working style

Education

Commercial education or relevant experience

Tools

Power BI

Job description

Stokke – Amsterdam, North Holland, Netherlands

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For over four decades our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.

With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a dynamic and international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.

About the Position

As a Sales Trainer, you will strengthen Stokke’s global commercial capabilities by designing and delivering impactful training, onboarding, and coaching programmes. Your work ensures that our global sales teams are equipped with the skills, product knowledge, and systems expertise needed to represent Stokke with excellence. This position is based in Amsterdam, Netherlands and reports to the Sales Development Manager.

Main Responsibilities

Engage with Vision & Passion

Champion a consistent and high‑quality sales training experience across all global regions.
Bring Stokke’s brand, values, and product stories to life through compelling, engaging training experiences.
Act as a trusted partner to sales leaders, helping shape a skilled, confident, and customer‑centric sales force.

Strategise, Implement, Test & Learn

Lead comprehensive onboarding for new sales team members—ensuring they are fully equipped with product knowledge, selling tools, and Stokke’s commercial principles.
Design and deliver training programmes in selling techniques, product expertise, and ongoing capability development.
Drive cross‑regional capability‑building initiatives, such as the Commercial Excellence Program, ensuring continuous skill growth.
Provide regular digital coaching and occasional field co‑visits to reinforce learning and best practices.
Work with the Sales Development Manager and Product Marketing to align training plans with business priorities and upcoming product launches.

Accuracy, Optimise & Automate

Serve as the master user for Power BI and Sales Systems—delivering foundational and advanced training to ensure adoption and effectiveness.
Optimise reporting structures and system usage, applying best practices across regions.
Support system transitions, collaborating with IT to introduce new functionalities, features, and enhancements.
Troubleshoot system challenges for sales teams, proposing improvements and coordinating solutions with IT and external developers.
Provide clear, accurate reporting and insights on sales performance to internal stakeholders.

Collaborate & Report Like a Pro

Partner effectively across Sales, Product Marketing, IT, and global markets to ensure consistent, high‑quality training coverage.
Communicate training plans, progress, and impact through clear updates, dashboards, and reports.
Build strong relationships across teams and regions, inspiring collaboration and a shared commitment to continuous development.
Stay travel‑ready to support global markets as needed.

Better Together – The Ideal Profile

You are a creative, engaging trainer who brings structure, storytelling, and commercial understanding together to elevate performance. You are proactive, analytical, and able to inspire high‑dedication teams through coaching and clarity. You thrive in dynamic global environments, balancing strategic capability building with hands‑on delivery.

Experience Required

Education

Commercial education or relevant experience; no specific specialisation required.

Experience & Skills

Experience in sales training, onboarding, or capability development.
Strong analytical skills, especially within sales environments.
Ability to design and deliver engaging, impactful training experiences.
Ideally, experience with selective distribution or premium consumer brands.
Excellent coaching, presentation, and interpersonal skills.
Independent, proactive working style with strong team‑building ability.
Fluent in business English.
Flexibility and readiness for global travel.

Keep Growing – What We Offer

A key role shaping the sales capabilities that support Stokke’s global success.
Close collaboration with cross‑functional teams across regions.
Opportunities for continuous learning and personal development.
A culture defined by our values: Keep Growing, Take Responsibility, Pursue Excellence, and Better Together.

Seniority Level