Senior B2B Content Marketing Manager, Global

Adyen; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Adyen is seeking a Senior Content Marketing Manager to lead planning, creation, and optimization of our global B2B content narratives. You will shape content strategy, oversee production, and align with product marketing, sales, and agencies to deliver compelling stories across blogs, reports, events, and video.

You’ll drive audience-centric content with a data-driven approach, collaborating with country teams to ensure consistency, quality, and discoverability while supporting across channels

Qualifications

• 8+ years in content marketing and editorial in B2B tech/fintech.
• Strategic thinker with ability to link content to business results.
• Strong editorial judgment and storytelling across formats.
• Native-level English writing and editing skills.

Responsibilities

• Lead global content planning for brand programs and cross-vertical initiatives.
• Develop content production and distribution strategies to maximize reach.
• Collaborate with local and global teams, designers, product marketing, sales, and agencies to produce content.
• Build and refine the global content strategy and engine.
• Manage internal and external writers, ensuring adherence to brand voice.
• Write copy for blogs, reports, events, landing pages, and video scripts.
• Brief, review and manage video content; ensure quality and discoverability.
• Identify ongoing content programs—series and recurring formats—that build audience habit.
• Audit content performance and provide actionable insights for improvement.

Skills

Content strategy

Editorial leadership

AI fluency

Video storytelling

SEO & distribution

Project management

Audience research

English writing

Job description

Senior B2B Content Marketing Manager, Global

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Content Marketing Manager, Global

We are looking for a strategic, organised, and collaborative Senior Content Marketing Manager to lead the planning, execution, and optimisation of our content marketing initiatives for our global brand and product narratives.

The senior content marketing manager role is focused on the strategic planning, creation, and optimization of Adyen's content marketing plan. They have strong project management skills, data-proficiency, creativity and business acumen - understanding of different B2B content formats and how to leverage them to meet set goals.

What you’ll do

• Lead on content planning for global brand programs and cross-vertical initiatives, defining a calendar of integrated content plans that meet business, marketing and brand goals
• Develop and implement content production and distribution strategies to maximize reach and engagement across relevant channels and target audiences.
• Collaborate closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials.
• Collaborate closely with the Team Lead to build our global content strategy and engine.
• Develop detailed project plans that outline resources, timelines, and milestones. Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines.
• Manage both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice.
• Write copy as required for both short-form and long-form formats (e.g., blogs, reports, events, ad copy, landing pages, scripts).
• Brief, review and manage video content.
• Identify and develop ongoing content programs — series, franchises, recurring formats — that build audience habit and brand recognition over time.
• Schedule, edit, proofread, publish, and optimize content for various platforms to ensure quality, clarity, consistency, and discoverability (SEO, GEO, AEO).
• Regularly audit our content and report on data to measure the success of content and provide actionable insights for continuous improvement.
• Support on identifying opportunities to scale content production through automation.
• Stay up-to-date on industry trends and best practices in content marketing to drive innovation and maintain competitive edge.

Who you are:

• Experience8+ years in content marketing and editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services. You bring a strong track record of owning and evolving content strategy, not just executing against it.
• Strategic mindsetYou think beyond individual assets and understand how content drives business outcomes. You can connect content initiatives to broader marketing and commercial goals, identify opportunities, and prioritize where to play.
• AI fluencyYou are comfortable using AI as part of your workflow to scale output, improve efficiency, and enhance creative quality — while maintaining strong editorial standards.
• Video storytelling experienceYou have experience shaping compelling video content — from developing narratives to crafting strong hooks that capture attention early. You understand what works in short-form, platform-first video and can partner effectively with creative teams to bring ideas to life.
• Media and content ecosystem fluencyYou have a deep understanding of the evolving media landscape and how B2B audiences consume content across platforms — from long-form reports to short-form, social-first, and video-led formats — and know how to adapt content accordingly.
• Master storytellerYou have strong editorial judgment and a journalistic mindset. You know how to find the angle, simplify complexity, and turn technical topics into clear, compelling, and differentiated stories.
• Audience-centricYou are deeply curious about your audience. You actively seek to understand the motivations, behaviors, and pain points of merchants across industries, and use these insights to create relevant and high-impact content.
• Strong owner and collaboratorYou thrive in a fast-paced, flat environment and take full ownership of your work. You’re comfortable working independently while also influencing stakeholders and collaborating across teams, agencies, and freelancers to raise the bar on output.
• Operational excellenceYou have strong project management instincts and a proven ability to manage multiple priorities, meet deadlines, and deliver consistently high-quality work while remaining open to iteration and feedback.
• Language skillsNative-level English, with strong writing and editing ability.

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here . Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

The way we work is guided by the eight principles of the Adyen Formula. Learn more here.

To our customers we’re not just another technology provider. We’re partners in their growth. If you’re not just another sales leader, marketing professional, or support specialist then a career at Adyen is the right career for you.