Head of Digital Experience & Growth for B2B Web

Adyen; Amsterdam; On-site; EUR 110,000 - 160,000; Full time

Job summary

Adyen is seeking a Digital Experience Lead to own the lifecycle of our public website adyen.com (and sub-domains) and our self-service demotool. You will lead a four-person product team and work closely with engineering to deliver high-performing web experiences.

You will define the long-term roadmap, drive demand generation, optimize conversions, and ensure data integrity across CMS, translations, and tracking. Amsterdam-based, office-first, no remote-only roles.

Qualifications

• 10+ years of experience in product management & marketing, ideally within fintech/B2B.
• Proven track record managing B2B websites that drive revenue growth and optimize customer journey.
• Excellent data literacy with web analytics tools to measure web vitals and impact.

Responsibilities

• Own the global roadmap and strategy for public web properties and demo capabilities.
• Lead and develop a team of four PMs and one product designer.
• Drive web performance to shift from content hosting to demand-generation and revenue acceleration.
• Drive adoption of the demotool across internal teams and improve self-serve experiences.
• Build cross-functional partnerships across digital, content, brand, product marketing, engineering, and demand generation.
• Own the MarTech stack for web and demo tooling, ensuring CMS, translations, and tracking are robust.

Skills

Product management

Marketing

Team management

B2B websites

Web analytics

Stakeholder management

Tools

Google Tag Manager

Google Analytics

OneTrust

Contentful

Job description

Adyen is seeking a Digital Experience Lead to own the lifecycle of our public website adyen.com (and sub-domains) and our self-service demotool. You will lead a four-person product team and work closely with engineering to deliver high-performing web experiences.

You will define the long-term roadmap, drive demand generation, optimize conversions, and ensure data integrity across CMS, translations, and tracking. Amsterdam-based, office-first, no remote-only roles.