Senior Field Marketing Manager

Backbase; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Backbase in Europe North West seeks an ABM Manager to lead 1:1 and 1:few ABM programs across priority accounts, aligning with Sales and BDM for pipeline growth in complex SaaS/fintech environments.

You will harness AI-powered research, personalize outreach, and track engagement, with a focus on cross-functional collaboration and measurable revenue impact across the market.

Qualifications

• Experience in enterprise B2B ABM or field marketing.
• Proven ability to partner with Sales to grow pipelines.
• Hands-on with AI tools for campaign execution and research.

Responsibilities

• Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
• Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Measure account engagement, progression, pipeline creation, and opportunity acceleration.

Skills

Enterprise ABM

Field Marketing

Demand Gen

Sales Alignment

AI in Marketing

Program Management

Tools

AI Tools

Marketing Automation

CRM Systems

Job description

ABM Manager – Europe North West

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

Location: Europe North West

Function: Account-Based Marketing / Field Marketing

Reports to: Senior Field Marketing Director

What You’ll Do

• Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
• AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

What We’re Looking For

• Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
• Demonstrated experience partnering with Sales to measurably drive pipeline growth.
• Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
• High commercial acumen, strong project management, and cross-functional stakeholder skills.
• Bonus: Background in SaaS, fintech, banking, or enterprise technology.

What Success Looks Like

We measure success by your ability to move strategic accounts forward:

Engagement Conversation Opportunity Revenue