EMEA Field Marketing Lead: ABM & Pipeline Growth

Zoom; Amsterdam; Hybrid; EUR 72,000 - 125,000; Full time

Job summary

Zoom, a global leader in collaboration technology, is seeking a Field Marketing Manager EMEA to drive tiered ABM programs across top accounts and clusters. You’ll partner with Sales, SDRs, and Demand Gen to accelerate pipeline, manage regional field calendars, and optimize budgets for measurable outcomes.

The role is hybrid in Ireland or the Netherlands, requires 5+ years in B2B SaaS marketing, and a results-driven mindset with regional travel across the EMEA region.

Qualifications

• 5+ years in field marketing, ABM, or integrated marketing.
• Experience executing tiered ABM motions: 1:1 top accounts, 1:few clusters, 1:many/ABX.
• Strong ability to optimize pipeline and measure ROI beyond event volume.
• Experience managing regional field budgets and reporting to leadership.
• Collaboration with Sales, Sales Development, and Demand Gen.

Responsibilities

• Execute the EMEA field marketing strategy as a tiered ABM approach: 1:1 for top accounts, 1:few for clusters, 1:many for broader segments.
• Build and manage the regional field calendar with Sales and SDR leadership, tailored to account tier and deal stage.
• Own a pipeline target for the EMEA region and accelerate pipeline across levels.
• Support global flagship events such as Workvivo Engage as part of ABX in EMEA.
• Manage the regional field and events budget with focus on pipeline efficiency.

Skills

Field marketing

ABM marketing

SaaS/B2B tech

Cross-functional collaboration

EMEA travel

Job description

Zoom, a global leader in collaboration technology, is seeking a Field Marketing Manager EMEA to drive tiered ABM programs across top accounts and clusters. You’ll partner with Sales, SDRs, and Demand Gen to accelerate pipeline, manage regional field calendars, and optimize budgets for measurable outcomes.

The role is hybrid in Ireland or the Netherlands, requires 5+ years in B2B SaaS marketing, and a results-driven mindset with regional travel across the EMEA region.