Regional ABM Marketing Lead: 1:1–1:Many

Backbase; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

Backbase is seeking a Field Marketing Manager to drive regional ABM programs in the Amsterdam area. You will partner with sales to plan and execute 1:1, 1: few, and 1: many campaigns, develop events, digital campaigns, content, and reporting to accelerate pipeline.

You will own regional marketing initiatives, collaborate with global marketing to align strategies, manage multi-channel campaigns, and report on KPIs such as engagement and pipeline velocity.

Qualifications

• Bachelor's degree in marketing, business, or a related field.

Responsibilities

• ABM Strategy & Execution
• Implement 1:1, 1: few, and 1: many ABM campaigns targeting specific accounts and segments, with high personalization.
• 1:1 ABM: Support high-priority accounts with customized campaigns in collaboration with sales.
• 1: few ABM: Execute targeted campaigns for clusters of accounts using multi-channel strategies.
• 1: many ABM: Drive scalable ABM programs to engage larger groups of target accounts via digital, events, and content marketing.
• Pipeline Generation & Acceleration: Develop initiatives that drive demand and accelerate opportunities in line with sales objectives.
• Support key marketing events, webinars, and content initiatives to engage prospects and move them through the buyer's journey.
• Collaborate with sales to align marketing activities with priorities and ensure campaigns support lead generation.

Skills

ABM

Demand generation

Field marketing

Salesforce

Marketo

LinkedIn

Google AdWords

Project management

Cross-functional collaboration

Communication

Fluent English

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

Marketo

LinkedIn

Google AdWords

Job description

Backbase is seeking a Field Marketing Manager to drive regional ABM programs in the Amsterdam area. You will partner with sales to plan and execute 1:1, 1: few, and 1: many campaigns, develop events, digital campaigns, content, and reporting to accelerate pipeline.

You will own regional marketing initiatives, collaborate with global marketing to align strategies, manage multi-channel campaigns, and report on KPIs such as engagement and pipeline velocity.