Senior CRM & Lifecycle Marketing Architect

Eswelt; Noord-Holland; On-site; EUR 65,000 - 101,000; Full time

Benefits offered by this job

Long-term freelance

Global teams

Amsterdam based

Job summary

Eswelt is seeking an experienced Senior CRM & Marketing Automation Specialist for a leading international technology company in Amsterdam. You will develop, execute and optimize CRM campaigns across email, push, and SMS, blending hands-on technical work with CRM strategy and data-driven marketing.

This long-term freelance assignment runs until December 2027, with 40 hours per week, collaborating with Product, Marketing and Tech teams to boost engagement, retention and conversion on a global

Qualifications

• Proven experience in CRM, marketing automation or lifecycle marketing.
• Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, Marketo or similar platforms.
• Strong SQL skills are essential.
• Experience with HTML, CSS and preferably AMPscript or JavaScript.
• Experience managing email and push notification campaigns.
• Experience with A/B testing, campaign analytics and performance optimization.

Responsibilities

• Develop, execute and optimize end-to-end CRM and lifecycle marketing campaigns.
• Build and deploy personalized email, push notification and multichannel campaigns.
• Use SQL to create customer segments, extract data and optimize campaign targeting.
• Develop responsive email templates using HTML, CSS and scripting languages.
• Implement advanced segmentation, dynamic content and personalization.
• Design and execute A/B tests to improve engagement and conversion.
• Analyze campaign performance and translate insights into actionable improvements.
• Collaborate with cross-functional teams to identify new customer engagement opportunities.
• Troubleshoot technical issues related to campaign deployment, deliverability and tracking.

Skills

CRM

Marketing Automation

Lifecycle Marketing

SQL

HTML/CSS

AMPscript/JavaScript

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Job description

Eswelt is seeking an experienced Senior CRM & Marketing Automation Specialist for a leading international technology company in Amsterdam. You will develop, execute and optimize CRM campaigns across email, push, and SMS, blending hands-on technical work with CRM strategy and data-driven marketing.

This long-term freelance assignment runs until December 2027, with 40 hours per week, collaborating with Product, Marketing and Tech teams to boost engagement, retention and conversion on a global