Global CRM Campaigns Lead - Email, Push & Analytics

Booking.com

Amsterdam

On-site

EUR 80,000 - 110,000

Full time

4 days ago

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Job summary

Booking.com in Amsterdam seeks a Senior Marketing Specialist - Messaging to craft global CRM campaigns across email, push and SMS, driving engagement, retention and lifetime value. You will own the end-to-end campaign lifecycle, partner with product, data, UX and tech teams, translate business goals into data-driven messaging, run SQL-based analyses, and continually test to maximize conversion.

The role emphasizes SQL-driven analysis and leveraging AI tools to optimize communications and

Qualifications

CRM strategies including lifecycle management and segmentation.
Project management across multiple campaigns with cross-functional teams.
Strong analytical skills with SQL/Tableau for data-driven decisions.
Experience with A/B testing and post-campaign analysis.
Familiarity with AI tools and emerging technologies.

Responsibilities

Develops and executes end-to-end CRM strategies across email, push, and SMS.
Collaborates with product, tech, data teams and stakeholders to plan campaigns.
Analyzes KPIs to identify trends and optimize campaigns.
Creates messaging for segments like new, active, and lapsed users to boost conversions.
Manages experimentation from planning to scaling to generate actionable insights.
Establishes and reports on campaign performance for stakeholders.