Senior Brand & Growth Strategy Director

Monks; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Monks in Amsterdam seeks a Strategy Director to lead and shape strategic thinking across regional and global client portfolios in the Netherlands, bridging brand transformation, modern social-first marketing and lifecycle programs. You will own the strategy roadmap and guide creative execution with cross-functional teams, partnering directly with senior client stakeholders.

The role requires 10+ years in strategy, fluency in Dutch and English, and a track record in integrated campaigns and

Qualifications

• 10+ years of experience in brand, digital or communications strategy, preferably in agency environments leading cross-functional teams.
• Professional fluency in Dutch and English.
• Proven track record in modern social-first campaigns and large-scale brand transformations or positioning engagements.
• Ability to craft integrated strategies across owned, earned and paid digital channels.
• Strong presentation and storytelling skills to advise senior client leaders and guide teams.
• Curiosity about pop and tech culture and the Dutch scene, turning cultural fluency into timely ideas.

Responsibilities

• Lead end-to-end account and program strategies for the Netherlands and global client portfolio.
• Oversee content and platform-native strategies across Meta, TikTok, YouTube, Snapchat and X.
• Advise clients with strategic roadmaps, market trends and growth opportunities for decision-making.
• Facilitate workshops and translate insights into briefs for creative, media and tech partners.
• Audit campaigns and assets to extract actionable insights and optimize performance.
• Develop test plans and KPI frameworks to measure the impact of strategic initiatives.

Skills

Strategy leadership

Brand transformation

Social platform strategy

Client advisory

Audience insights

Job description

Monks in Amsterdam seeks a Strategy Director to lead and shape strategic thinking across regional and global client portfolios in the Netherlands, bridging brand transformation, modern social-first marketing and lifecycle programs. You will own the strategy roadmap and guide creative execution with cross-functional teams, partnering directly with senior client stakeholders.

The role requires 10+ years in strategy, fluency in Dutch and English, and a track record in integrated campaigns and