Strategist

Monks; Hilversum; On-site; EUR 50,000 - 70,000; Full time

Job summary

Monks in the Netherlands is seeking a mid-level Strategist to turn audience insights into bold creative opportunities. You will sit at the intersection of brand strategy, social ecosystems, and technology-driven creative execution, shaping connected experiences for local and regional clients.

You’ll work with cross-functional teams, translate data into actionable briefs, and help guide campaigns from strategy through to execution.

Qualifications

• Around 5 years in creative, digital, or brand strategy.
• Proven track record at a creative agency or digital shop.
• Strong foundation in brand strategy, social ecosystems, and modern digital marketing.
• Excellent narrative skills translating data into actionable insights and briefs.
• Collaborative, cross-functional experience.

Responsibilities

• Develop clear strategy briefs grounded in market research, audience insights, and cultural trends.
• Partner with creative and production teams to guide concepts from early strategy through execution.
• Map consumer experience journeys and modern campaign ecosystems across digital and social touchpoints.
• Analyse campaign performance, consumer feedback, and social data to refine ongoing brand strategies.
• Collaborate with the Strategy Director to support local and regional client presentations.
• Leverage agency AI workflows and creative tools to optimise research and strategic output.

Skills

Brand strategy

Audience insights

Creative thinking

Social/digital marketing

Cross-functional collaboration

Cultural curiosity

Job description

As a Mid-level Strategist, you'll join our Netherlands regional client team to turn sharp audience insights and social intelligence into bold creative opportunities. You will sit at the intersection of brand strategy, modern social ecosystems, and technology-driven creative execution. We are looking for someone with a passion for creative strategy who can break down complex briefs, decode digital culture, and build connected brand experiences that get noticed.

Responsibilities:

• Develop clear, compelling strategy briefs grounded in market research, audience insights, and cultural trends.

• Partner with creative and production teams to guide concepts from early strategy through execution.

• Map out consumer experience journeys and modern campaign ecosystems across digital and social touchpoints.

• Analyse campaign performance, consumer feedback, and social data to refine ongoing brand strategies.

• Collaborate with the Strategy Director to support local and regional client presentations.

• Leverage agency AI workflows and creative tools to optimise research and strategic output.

About You

The essentials:

• Around 5 years of experience in creative, digital, or brand strategy.

• Proven track record at a creative agency or specialist digital/social shop.

• Strong foundation in brand strategy principles, social media ecosystems, and modern digital marketing.

• Great narrative skills, with the ability to translate data into actionable insights and strategic briefs.

• Collaborative mindset with experience working alongside cross-functional creative teams.

• Cultural Curiosity. A curious mind with a genuine passion for pop culture, from global trends to the Dutch scene: entertainment, music, creators, memes and moments that start conversations and shape behaviors. You know what’s happening on Dutch TikTok and what’s dominating the group chats and you know how to turn that cultural fluency into ideas that feel native, timely and relevant to local audiences.

Not a Must, But a Plus:

• Experience with or enthusiasm for AI tools in strategic research and workflows.

• Background in experience strategy or consumer experience design.

• Familiarity with the Dutch market and regional consumer trends.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery - taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.

This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger's Programmatic Power Players list every year (2020-24). Named Adweek's first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group's 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.