Senior Brand & Cultural Strategy Lead

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working policy

Pension contribution

Work Your World program

Competitive salary & benefits

Job summary

Boomerang in Amsterdam Noord is seeking a Senior Strategist to define and drive strategic direction across brand, culture and communications. You will translate business challenges, audience insight and cultural dynamics into effective platforms and campaigns.

This senior role offers autonomy, collaboration with creative, media, social, and account teams, and the opportunity to shape work that performs across platforms including TikTok, Instagram, YouTube and emerging channels.

Qualifications

• 6-8+ years of experience in strategy roles within creative, digital or social agencies.
• Demonstrated experience shaping campaigns, brand platforms and integrated communications.
• Strong understanding of brand strategy, cultural dynamics and platform ecosystems.
• A bachelor’s degree in marketing, communications, media studies, business or a related field is preferred.
• Relevant professional experience in social media, digital strategy, or content marketing may be considered in place of formal educational qualifications.

Responsibilities

• Strategy & ecosystem development: Lead the development of integrated communication strategies across campaigns, brand platforms and social ecosystems.
• Creative leadership & strategic direction: Develop sharp, insight-driven briefs that anchor creative work in a clear strategic idea and tension.
• Cultural intelligence & performance insights: Identify and interpret cultural movements and translate into implications for brand positioning and creative development.
• Cross-functional collaboration: Partner with creative, media, social, production and account teams to develop integrated, insight-led solutions.
• Accountability: Define clear and differentiated strategic direction across projects and accounts, elevating thinking and execution.

Skills

Strategic thinking

Communication

Stakeholder management

Cross-functional collaboration

Brand strategy

Education

Bachelor's degree in marketing or related field

Job description

Boomerang in Amsterdam Noord is seeking a Senior Strategist to define and drive strategic direction across brand, culture and communications. You will translate business challenges, audience insight and cultural dynamics into effective platforms and campaigns.

This senior role offers autonomy, collaboration with creative, media, social, and account teams, and the opportunity to shape work that performs across platforms including TikTok, Instagram, YouTube and emerging channels.