Senior Account Executive - Benelux Sales · Amsterdam ·

Howspace; Amsterdam; Hybrid; EUR 110,000 - 120,000; Full time

Job summary

Howspace is seeking an Account Executive to own the full sales cycle across the Benelux region, with the potential to scale into DACH. You will operate in a hybrid work environment in the Netherlands, engaging with L&D and HR leaders to drive value and growth.

You will define local GTM strategy, map customer challenges with SPICED, and work with Marketing/BDR to optimize market penetration. Expect a strong quota, enterprise-ready SaaS sales, and global exposure from day one.

Qualifications

• 3–6 years of AE experience in high-growth B2B SaaS.
• Fluent in English and Dutch; German a plus.
• Experience in L&D or HR tech is a plus.
• Ability to work independently in a high-trust environment.
• Strong pipeline, forecasting, and collaboration with marketing.

Responsibilities

• Own end-to-end sales cycle in Benelux from prospecting to closing.
• Define local GTM strategy using Benelux expertise.
• Map customer challenges with SPICED framework to drive value.
• Meet and exceed quarterly and annual ARR targets.
• Engage L&D and HR leaders as trusted advisor.
• Collaborate with BDRs and Marketing on outbound campaigns.
• Maintain CRM hygiene and accurate forecasting in HubSpot.
• Provide market and customer insights to internal teams.

Skills

Mid-market SaaS

Sales pipeline

Independent worker

Cross-functional collaboration

Tools

HubSpot

Job description

Howspace is a SaaS company with a Learning & Enablement platform, helping organizations run impactful learning and enablement initiatives. We are seeking an experienced Account Executive to own the full cycle of new customer acquisition and revenue growth across the Benelux, and later the DACH region.

This is an exciting time to join Howspace: we are in the early scale-up stage with a clear ICP and GTM motion, yet you will have the unique opportunity to bring your local market expertise to shape our footprint. You will work within a talented, highly international team, giving you broad global exposure from day one.

What you can expect

• A global, early-stage scale-up environment with high growth ambitions
• A human-centric company culture
• Hybrid work environment in the Netherlands
• Annual on-target compensation of 110-120k k€ with 60/40 split in base and variable, uncapped
• 50+ purpose-driven Howspacians working with you to unlock impact through collaborative learning!

What you'll own

• Taking full accountability for the end-to-end sales cycle from initial prospecting to closing deals mainly in the Benelux market
• Defining our local GTM strategy using your Benelux expertise while gaining international exposure with our global team
• Running the SPICED framework independently to map customer challenges and drive real value for them
• Executing your territory plan autonomously to meet and exceed quarterly and annual new ARR targets
• Engaging directly with mainly L&D and HR leaders to challenge them constructively and act as a trusted advisor
• Partnering closely with BDRs and Marketing to coordinate outbound campaigns and optimize market penetration
• Ruthlessly owning your pipeline data, forecasting accuracy, and clean CRM hygiene within HubSpot
• Delivering structured market and customer insights to internal teams to grow our collective expertise

What you'll bring

• Proven track record of consistently meeting or exceeding revenue quotas in mid-market B2B SaaS
• Deep commercial experience building pipeline and closing deals within the Benelux market
• Familiarity with structured sales methodologies like SPICED, Winning by Design, MEDDICC, or Challenger
• A self-starting mindset where you move with 60-70% information and bring ready-made proposals
• High personal accountability to follow through on commitments and openly own your actions
• Ability to work independently in a high-trust environment that measures outcomes over hours spent at a desk
• Experience in L&D or HR tech space is a plus
• Typically requires 3-6 years of Account Executive experience in high-growth B2B SaaS
• Fluent in English and Dutch; professional proficiency in German is a big plus.