Sales Manager Netherlands

Li Auto; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Li Auto Inc. is seeking a seasoned regional sales leader for the Netherlands to own KPIs, oversee showroom operations, and drive EV-focused growth.

The role requires steering regional campaigns, coaching retail staff, and collaborating with Logistics and After-Sales to ensure timely deliveries and a premium customer experience. The ideal candidate has 7+ years in automotive sales, proven targets achievement, and strong communication skills.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• 7+ years of solid sales experience within the automotive industry, in a quota-carrying role at an OEM or major dealer group.
• Proven track record of meeting or exceeding sales targets in the Netherlands.
• Experience with EVs and modern direct-sales or agency retail models preferred.
• Strong analytical, communication, and closing skills.
• English fluency mandatory; Dutch language skills are highly desirable.

Responsibilities

• Take ownership of regional sales KPIs, including order intake, retail volume, market share and revenue targets for the Netherlands.
• Monitor daily/weekly sales performance, analyze data for trends, gaps and immediate growth opportunities.
• Oversee daily sales operations across regional showrooms and touchpoints; ensure high standards of process execution.
• Coach and support retail staff/partners to maximize conversions and uphold brand standards.
• Lead localized sales initiatives, test-drive events, and promotional campaigns for the Netherlands.
• Coordinate with Logistics, Operations and After-Sales to ensure timely deliveries and quick escalations.
• Drive a premium customer experience throughout the purchasing journey, up to handover.

Skills

Sales management

Area sales

Retail operations

Negotiation

Communication

English fluency

Dutch proficiency

Education

Bachelor’s degree

Job description

We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.

Key Responsibilities

Sales Target Achievement & Operations:

• Take full ownership of the regional sales KPIs, including order intake, retail volume, market share, and revenue targets for the Netherlands market.
• Monitor daily and weekly sales performance, analyzing data to identify trends, gaps, and opportunities for immediate volume growth.

Retail Performance & Showroom Management:

• Oversee and optimize the daily sales operations across regional retail locations, showrooms, or direct-sales touchpoints.
• Ensure high standards of sales process execution, from initial customer greeting and product presentation to test drives and final closing.
• Coach and support retail sales staff/partners to maximize conversion rates and uphold brand standards.

Lead Management & Customer Journey:

• Closely manage the sales funnel. Work with regional marketing teams to drive local showroom traffic and ensure all digital and physical leads are followed up efficiently.
• Guarantee a premium, seamless customer experience throughout the entire purchasing journey, up to the final vehicle handover.

Tactical Sales Campaigns & Local Events:

• Develop and execute localized sales initiatives, test-drive events, pop-up stores, and promotional campaigns tailored to the Netherlands markets.
• Provide continuous feedback on local market dynamics, competitor pricing, and customer preferences to the European headquarters.

Cross-Functional Collaboration (Delivery & After-Sales):

• Coordinate closely with Logistics, Operations, and After-Sales teams to ensure timely vehicle deliveries and resolve any customer escalations quickly.
• Maintain a strong focus on Customer Satisfaction (CSAT) and Net Promoter Score (NPS) throughout the region.

Qualifications & Requirements

Education:

Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.

Experience:

• 7+ years of solid sales experience within the automotive industry, preferably as an Area Sales Manager, Retail Sales Manager, or in a similar quota-carrying role at an OEM or major dealer group.
• Proven track record of consistently meeting or exceeding sales targets within the Netherlands market.
• Experience with Electric Vehicles (EVs) and modern automotive direct-sales or agency retail models is highly preferred.
• Hands-on, execution-oriented mindset with a strong focus on sales numbers, funnel conversion, and retail excellence.
• Excellent communication, persuasion, and closing skills.
• Strong analytical skills to track performance metrics and adjust tactical sales plans accordingly.Professional fluency in English is mandatory.
• Fluency in Dutch is highly desired to effectively engage with local customers, retail staff, and regional partners.

Mobility: Valid EU driver’s license and willingness to travel extensively within the assigned region to support retail locations and sales events.