Sales Manager

Van de Groep & Olsthoorn | Executive Search & Interim Management; Rijkevoort; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Informal, open work environment

Long-term growth potential

Opportunities for personal development

Job summary

A global leader in cream liqueurs is seeking a proactive Sales Manager to enhance sales across Europe, Africa, and Asia. This role demands a Bachelor's or Master's degree and experience in B2B sales within the food or beverages sector. The Sales Manager will analyze market trends, build relationships, and optimize sales strategies, collaborating with various departments. Candidates must possess excellent negotiation skills, a consultative approach, and fluency in English. Opportunities for personal growth and international travel are included.

Qualifications

• Several years of experience in B2B sales, preferably in specialty food ingredients or alcoholic beverages.
• Exceptional communication skills and a consultative selling style.
• Fluency in English is required; knowledge of Spanish or German is valued.

Responsibilities

• Expand sales among existing and new customers in Europe, Africa, and Asia.
• Evaluate and optimize existing sales approaches and analyze results.
• Collaborate with departments like R&D, Customer Service, and Marketing.

Skills

B2B sales experience

Relationship management

Negotiation skills

Analytical skills

Strategic thinking

Education

Bachelor’s or Master’s degree in Food Technology, Chemistry or Business Management

Job description

Creamy Creation is the global market leader in cream liqueurs and emulsified alcoholic beverages. The company has over four decades of expertise in developing innovative concepts for both world‑renowned brands and regional distilleries.

Approximately 120 employees work at Creamy Creation and its head office is located in Rijkevoort, The Netherlands. The company has two production facilities, one in the Netherlands and one in the US, from which customers are supplied globally. Since the end of 2025, Creamy Creation has operated as a separate business unit within the German STOCKMEIER Group, a family‑run company with more than 2,500 employees.

Creamy Creation’s strategic focus is on accelerated growth through innovation and regional expansion. The company has a very strong track record in creating innovative products that align with global market trends, ranging from new dairy cream liqueurs with unique ingredient and flavour combinations to various plant‑based concepts and lower‑alcohol ready‑to‑drink beverages.

Beyond offering high‑quality products, Creamy Creation also provides added value through its additional services for their clients. Their market and regulatory knowledge, excellent technical sales support and quality guarantees ensure that clients receive exactly what they need to achieve commercial success.

The sales organisation plays a crucial role in driving commercial growth and innovation. To strengthen the sales organisation for the regions Europe, Africa and Asia, we are searching for a proactive and customer‑focused Sales Manager. This position primarily focuses on the European market and reports to the Chief Commercial Officer EMEA & APAC.

The Sales Manager is responsible for expanding sales among both existing and new customers, while consistently elevating the customer experience. This requires an individual who actively identifies opportunities, understands evolving market trends, and is able to translate insights into concrete commercial strategies. In this position you evaluate and optimise existing sales approaches, analyse results, and ensure improvements are implemented throughout the organisation. Because the role interfaces closely with R&D/Innovation, Customer Service, Supply Chain, Marketing, QA, and Finance, it demands someone who can collaborate effectively across departments and contribute to shared organisational success.

As part of a small and highly motivated sales team operating across Europe, Africa and Asia, you will also take responsibility for broader commercial activities, such as business development, account management, pipeline development, and market analysis.

Your profile

The ideal candidate holds a Bachelor’s or Master’s degree, preferably in Food Technology, Chemistry or Business Management, and brings several years of experience in B2B sales. A strong track record in value‑added, relationship‑driven sales is essential, ideally within specialty food ingredients and/or the alcoholic beverages sector. The role requires exceptional communication skills, the ability to negotiate effectively, and a consultative selling style that builds trust and drives long‑term partnerships. A proactive, hands‑on mindset is indispensable, as is the ability to think strategically while remaining grounded in commercial execution.

On a personal level, you combine analytical strength with a structured approach to work. You take ownership, maintain high standards, and expect this also from other colleagues. You thrive in environments where you can open new doors, build relationships, and convert opportunities into tangible success.

As Sales Manager you are expected to bring energy, curiosity, and international commercial drive. The ability to operate cross‑functionally and to coordinate on an international level is crucial. We are therefore looking for a team‑oriented professional who is able to motivate others with confidence, enthusiasm, and a collaborative spirit. Fluency in English is required, and knowledge of an additional international language, such as Spanish or German, is highly valued. The role involves international travel of up to 35 percent.

Our client offers

Creamy Creation provides an informal, open, and globally oriented working environment in which colleagues share a strong customer focus and a commitment to joint success. The organisation offers a challenging role with long‑term growth potential and opportunities for personal development.