Key Account Manager Retail (all genders)

FrieslandCampina; Netherlands; On-site; EUR 51,000 - 67,000; Full time

Benefits offered by this job

5% year-end allowance

10% company bonus

8% holiday allowance

Pension scheme

Hybrid working

Job summary

FrieslandCampina Consumer Dairy Netherlands is seeking an Account Manager to own the Branded Portfolio for major retailers such as Superunie, Lidl, and Aldi. The role is based in Amersfoort and emphasizes strong negotiation, data-driven decision making, and strategic account planning.

You will collaborate across teams to deliver category analyses, promotional plans, and long-term Joint Business Plans, while managing P&L in coordination with the Group Account Manager.

Qualifications

• Bachelor/Master degree preferably in Business Management or Marketing Management.
• 5+ years of commercial experience in account management, trade or brand marketing.
• Product, Category and Customer knowledge.
• P&L management knowledge.
• Proficient negotiations and persuasive selling skills.
• Being data driven and have analytical skills.
• Establish connections internally and externally to build win-win relationships.
• Advanced business planning and implementation skills (Project Management).
• Excellent communication skills in Dutch and English.

Responsibilities

• Leads the development and maintenance of a strong business relationship with the customer, based on partnership and shared goals.
• Grow and build our business with Superunie, Lidl, and Aldi, handling brands like Campina, Optimel and Chocomel.
• Conduct analyses of commercial opportunities.

Skills

Negotiation

Data analysis

Project management

Communication

Relationship building

P&L knowledge

Education

Bachelor/Master in Business Management or Marketing

Tools

P&L management

Job description

Key Account Manager Retail (all genders) Amersfoort (NL) Sales & Marketing 32-40 Job Description

At FrieslandCampina Consumer Dairy Netherlands, we are looking for an Account Manager within the Superunie, Hard Discount, Private Label and Cheese Team. this role you will be responsible for the total Branded Portfolio of key retail customers (Superunie, Lidl and Aldi e.g.).

What we ask

• Bachelor/ Master degree preferably in Business Management or Marketing Management and
• > 5 years of commercial experience (B2C) in account management, trade or brand marketing;
• Product, Category and Customer knowledge;
• P&L management knowledge;
• Proficient negotiations and persuasive selling skills;
• Being data driven and have analytical skills;
• Being able to establish connections both internally and externally and build win-win relationships;
• Advanced business planning & implementation skills (Project Management);
• Excellent communication skills (both Dutch and English) and presentation skills.

What we offer

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Campina, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact.

Employment benefits:

• Salary between €4,550 and €6,000 gross per month (full-time), depending on experience and fit for the role.
• A work week of 32 to 38 hours, a 5% year-end allowance, 10% company bonus, 8% holiday allowance and a pension scheme.
• Hybrid working with flexible working hours, a train card and you are entitled to a company lease car.
• 200 hours of annual leave, with the option to buy or sell up to 40 hours.
• A laptop, phone and home office equipment to support flexible working.
• Wellbeing and inclusion initiatives, such as health support, employee assistance programs and diversity initiatives.
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

Customer relationship / plans

• Leads the development and maintenance of a strong business relationship with the customer, based on strong strategic, tactical and operational partnership, agreed common goals, in-depth understanding of the category and customer.
• Partner with customer to grow & build our business at Superunie, Lidl and Aldi. You will be responsible for brands such as Campina, Optimel and Chocomel.
• Conduct analyses of commercial opportunities.

Trade terms and spending guidelines (P&L Management)

• Makes necessary information available to assist the Group Account Manager and director in establishing adequate guidelines for trading terms with customers.
• Is responsible for P&L and reports performance to internal stakeholders. Tracks sales and spending performance weekly and takes corrective actions if not in line with expectations.
• Track and drive financial (NS /MS) & volume performance targets.

Sales forecast / Customer service levels:

• Takes care of the sales forecast for all categories within the customer group, participates in the agreed supply and demand cycle meetings of the OpCo: manages forecast / availability.
• Co-create & execute strategic account plan (with a 1-year outlook) and budget that emphasizes the strategic directions and commercial opportunities at the customer for FrieslandCampina. The identified opportunities must be in line with the commercial plans of both FrieslandCampina and the customer.
• Responsible for customer service in consultation with the logistics account manager.

Annual customer plans

• Develops a long-term plan together with the customers to make a FC Joint Business Plan (JBP). Assesses results based on JBP.
• Ensures consistency between the category customer plan and the Shopper Marketing plans.

Promotional Plan for the customer

• Develops optimal promo plan and ensures that the promotion plan is deployed at the customer in accordance with the promotional strategy, investment budget and planning.
• Monitors the development of customer specific initiatives (including assortment, pricing, shelf layout, in-store merchandising, promotions and new product introductions) - generates adequate internal knowledge development and feedback.

Want to work with one of the largest dairy companies in the world with the head quarter located in Amersfoort? Here we work with multidisciplinary disciplines to make a real difference in the lives of millions of people by providing the very best nutrition. Fulfilling our purpose, better nutrition for the world, requires great efforts from many people. We believe that people as diverse as our nutritional offerings – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business.

About our team and office:

• A multidisciplinary team - highly skilled, focused on making our best work together
• A friendly environment - with wonderful cafeteria, free milk, cheese and lattize coffee, and subsidized lunches drinks and events
• Easily accessible - close to central station and with private parking spaces

Why work with us:

An inspiring purpose

Better nutrition for the world and a good living for our farmers, now and for generations to come.

A cooperative culture

Driven by global collaboration, respect, and shared success

A tangible impact

Space to aim higher, with autonomy and a clear focus

Your growth fuels ours

We invest in your personal and professional development through training and education.

Do you have any questions?

@ Royal FrieslandCampina