Sales Executive - B2B Direct Channel Development

Liion Power; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Performance-based commission

Stock options

Collaboration with founding team

International trade show opportunities

Job summary

Liion Power, Amsterdam-based cleantech startup, seeks a Sales Executive to build the B2B Direct channel from the ground up. You will sell Leo units directly to companies for internal use, including gifting programs and fleet sustainability, define the go-to-market approach and close corporate accounts.

This high-ownership role requires prospecting, pitching, and forming partnerships with corporate gifting platforms, HR agencies, and fleet managers.

Qualifications

• 2-5 years of experience in B2B sales, business development, or account management; ideally in sustainability-related products or hardware.
• Track record of building a sales channel or pipeline from scratch or strong new-business hunting experience.
• Natural relationship-builder comfortable prospecting, pitching, and closing deals independently.
• Understanding or quick learning of corporate procurement processes.

Responsibilities

• Define and execute the go-to-market strategy for the B2B Direct channel targeting corporate gifting, rewards, and fleet sustainability buyers.
• Identify and prospect corporate clients across procurement, HR, sustainability, and fleet management for bulk Leo purchases.
• Build and manage a sales pipeline from lead generation through negotiation to closing.
• Develop tailored value propositions, packages, and pricing for relevant use cases.
• Build relationships with corporate gifting platforms, HR and reward agencies, and fleet management partners.
• Represent Liion Power at trade shows and industry events to generate leads.
• Collaborate with marketing to create B2B sales collateral, case studies, and campaigns.
• Track pipeline, conversions, and revenue; report to Head of Commercial Growth.

Skills

B2B sales

Business development

Account management

Relationship building

Prospecting

Closing deals

Job description

Amsterdam | Full-time | 2-5 years experience | Start: ASAP

ABOUT LIION POWER

Liion Power is a purpose-driven cleantech startup based at the VU StartHub Amsterdam, dedicated to extending the lifespan of lithium-ion batteries and reducing electronic waste. We believe sustainability and business growth go hand in hand.

Our flagship product, Leo, is a Plug & Play Battery Life Extender that helps consumers and businesses optimize charging behavior, prolong device lifespan by as much as 50%, and reduce their environmental footprint.

After gaining international recognition, including the CES Las Vegas Innovation Award, the European Green Challenge, and the IFA Berlin Impact Ambassador Award, we are now entering a key growth phase. And we want YOU to be part of it.

We are a team of 6, small but mighty. We work hard and play hard. And we need a star player to be part of our growing team.

ROLE PURPOSE

As our Sales Executive, you will set up and grow Liion Power's B2B Direct channel from the ground up. Instead of selling through distributors or retailers, you will sell Leo units directly to companies for internal use, including relationship and employee gifting, and initiatives to make corporate and fleet operations more sustainable.

This is an entrepreneurial, high-ownership sales role: you will define the go-to-market approach for this new channel, build the pipeline, and close the corporate accounts yourself.

WHAT YOU'LL DO

• Define and execute the go-to-market strategy for the B2B Direct channel, targeting corporate gifting, employee rewards, and fleet‑sustainability buyers
• Identify and prospect corporate clients, including procurement, HR, sustainability, and fleet management teams, for bulk purchases of Leo
• Build and manage a sales pipeline from lead generation through negotiation to closing
• Develop tailored value propositions, packages, and pricing structures for relevant use cases
• Build relationships with corporate gifting platforms, HR and reward agencies, and fleet management companies as potential partners or resellers
• Represent Liion Power at trade shows, corporate events, and industry gatherings to generate leads
• Work closely with marketing to create B2B sales collateral, case studies, and campaigns
• Track pipeline, conversion, and revenue against targets, and report to the Head of Commercial Growth
• Feed market and customer insights back to the product and leadership teams to help shape the B2B offering

YOU'LL BE GREAT FOR THIS ROLE IF YOU

• Have 2-5 years of experience in B2B sales, business development, or account management, ideally in sustainability-related products, hardware, consumer electronics, corporate gifting or employee benefits
• Have a track record of building a sales channel or pipeline from scratch, or strong exposure to new‑business hunting
• Are a natural relationship‑builder who is comfortable prospecting, pitching, and closing deals independently
• Understand, or are quick to learn, procurement processes within corporates
• Are commercially sharp, target‑driven, and thrive with high ownership in a startup environment
• Communicate fluently in English and preferably fluently in Dutch
• Care about sustainability and want to help businesses reduce e‑waste and their environmental footprint
• Are based in or willing to work from Amsterdam. You like being around the team and getting involved with social events
• Are responsible and proactive

WHAT WE OFFER

• Ownership of a brand‑new revenue channel with direct, visible impact on company growth
• A base salary plus competitive performance‑based commission and options
• Direct collaboration with the founding team and reporting to the Head of Commercial Growth
• The opportunity to shape commercial strategy at a fast‑growing, award‑winning company
• A supportive, inclusive culture that encourages ownership, initiative, and balance
• Opportunities to represent Liion Power at international trade shows and events

Ready to build a brand-new sales channel and help businesses extend the life of every battery on Earth? Apply now and join us in shaping the future.