Sales Engineer - Semiconductor

SICK Sensor Intelligence; Bilthoven; On-site; EUR 90,000 - 140,000; Full time

Job summary

SICK Sensor Intelligence in the Netherlands seeks a Sales Engineer to drive electronics semiconductor automation business, balancing long-term opportunity development with customer-facing sales.

Based in the Netherlands with regular Europe travel and occasional Asia travel, you will build relationships with strategic accounts, promote SICK solutions, and lead end-to-end sales across direct and indirect channels.

Qualifications

• Approximately 5–10 years of semiconductor-industry-related experience.
• More than five years of experience in technical sales within industrial automation.
• Proven track record with end customers, OEMs and system integrators.
• Strong hunter mentality with ability to identify and develop new opportunities.
• Excellent communication and collaboration skills with C-level executives.

Responsibilities

• Drive business growth by achieving and exceeding sales targets and KPIs.
• Develop key accounts and manage opportunities from initial contact to closing.
• Manage semiconductor customers as KPI-relevant accounts with long-term development.
• Work with direct and indirect sales channels, including integrators and end customers.
• Apply consultative selling methods while handling transactional sales when needed.
• Develop and execute sales strategies for the semiconductor portfolio and market scope.
• Identify opportunities, craft value propositions, and support negotiations.
• Promote SICK products in Asia where applicable and align with market needs.
• Collaborate with Product Management, Marketing, and Global Industry Management.
• Lead or support the semiconductor community in Asia and connect local insights with global strategy.

Skills

Hunter mentality

Consultative selling

Technical sales

Customer focus

English proficiency

Strategic negotiating

Relationship building

Analytical thinking

Organized work

Job description

We are looking for a Sales Engineer to drive SICK’s electronics semiconductor automation business. The role combines business development and sales responsibilities, with an approximate 50/50 focus between developing long-term semiconductor business opportunities and driving customer-facing sales activities.

The position is based in The Netherlands and requires regular travel across Europe as well as occasional travel to Asia to support customer engagement, industry collaboration, and business development activities. This role offers the opportunity to work within a global network of semiconductor and automation experts while contributing to SICK growth.

Our new colleague will identify and develop new opportunities in the semiconductor market, build strong relationships with selected strategic accounts, promote SICK’s product portfolio, and support the goal of positioning SICK solutions in end-customer specifications.

KEY RESPONSIBILITIES

• Drive business growth by achieving and exceeding agreed sales targets and selected customer-account KPIs.
• Develop key accounts and actively manage opportunities from initial contact through to successful closing.
• Manage selected semiconductor customers as KPI-relevant accounts, ensuring structured follow-up, transparent communication, and long-term opportunity development.
• Work with both direct and indirect sales channels, including end customers, system integrators where relevant.
• Apply consultative selling methods while also confidently managing transactional sales activities when required.

Business Development & Market Development

• Develop and execute sales and business development strategies for the assigned semiconductor customer portfolio and market scope.
• Identify new business opportunities, create compelling value propositions, and support commercial negotiations with customers and partners.
• Build market transparency in the semiconductor industry, with a specific focus on understanding customer structures, application needs, and business opportunities in Asia where applicable.
• Use existing semiconductor industry experience and competence to strengthen SICK’s market approach and customer positioning
• Analyze market trends, customer needs, competitor activities, sales forecasts, and market developments to uncover growth opportunities and continuously optimize business performance.
• Identify customer application requirements and translate them into suitable SICK solution approaches.
• Promote the relevant SICK product portfolio basket within SICK Asia and toward semiconductor customers where applicable.
• Support the strategic objective of getting SICK solutions included in end-customer specifications as a next step in business development.
• Work closely with Product Management, Marketing, Technical Support, Business Centers and Global Industry Management to deliver the best solutions for customers.

Collaboration & Community Leadership

• Act as a global team player and contribute to transparent communication with Business Centers and Global Industry Management
• Support and/or lead the SICK Asia semiconductor community where applicable, helping connect local customer insights with global semiconductor strategy.
• Collaborate proactively across sales, product, marketing, and technical teams to align customer needs with SICK’s automation portfolio.

PROFILE

Experience

• Approximately 5–10 years of semiconductor-industry-related experience, for example with a machine builder, in semiconductor operations, or in a comparable semiconductor environment.
• More than five years of experience in technical sales within industrial automation is aligned with the referenced SICK posting.
• Proven track record in developing business with end customers, OEMs and system integrators while managing key accounts throughout the full sales cycle.
• Strong “hunter” mentality with the ability to identify, pursue, and develop new business opportunities.
• Strong customer focus, results orientation, proactivity, analytical thinking, and ability to thrive in a collaborative team environment.
• Consultative selling capability, with confidence in both strategic business development and transactional sales activities.
• Ability to develop compelling value propositions and lead commercial negotiations.
• Ability to work in organized and structured way.
• Ability to communicate effectively with C-level executives
• Strong communication skills in English, including meetings and presentations
• Longer-term commitment to semiconductor business development.
• Global team-player mindset with willingness to collaborate across regions, functions, and business units.
• Willingness to travel within Europe and sporadically to Asia.

At SICK, we see people, not gender.

We put great emphasis on diversity, reject discrimination and do not think in categories such as gender, ethnicity, religion, disability, age or sexual identity.