Sales Director - Chinese Speaking

Join; Rotterdam; On-site; EUR 95,000 - 150,000; Full time

Job summary

Join seeks a seasoned Benelux regional sales leader to shape and execute the sales strategy for residential energy storage and 2C consumer solutions. You will build distribution networks across Benelux, forge 2C retail and omnichannel partnerships, and lead a regional team to meet revenue targets.

You will drive negotiations with strategic partners, steer product launches, and align with HQ and European marketing. Fluency in English and Mandarin is required; Dutch is a plus.

Qualifications

• Bachelor's degree or above in Business, Marketing, Electrical Engineering, Renewable Energy, or related fields.
• 6+ years of sales or channel management experience in Solar PV, Energy Storage (BESS), Inverters, or Electrical/Consumer Electronics.
• Proven customer network and established channel resources across Benelux distributors, electrical wholesalers, installer networks, and retail channels.
• Strong track record in Tier-1 key account management, channel expansion, and prior experience or capability in building and leading sales teams.
• Exceptional commercial negotiation, strategic thinking, and cross-cultural competence to bridge European market operations with global HQ.
• Native or bilingual proficiency in Mandarin Chinese and fluent English; driving licence required (Dutch language skill is a plus).

Responsibilities

• Define and execute the Benelux sales strategy and GTM plans for residential energy storage and 2C consumer solutions to achieve revenue and profitability targets.
• Build and expand high-performing distribution networks across Benelux, partnering with top-tier wholesalers, distributors, installer networks, and utilities.
• Develop 2C retail and omnichannel partnerships, including consumer electronics/DIY retail chains and major e-commerce platforms.
• Lead key account management, commercial negotiations, and joint business planning with strategic partners across the region.
• Build, manage, and mentor the regional commercial team (including Sales Managers and Sales Assistants) to drive high performance and target achievement.
• Steer new product launches, channel pricing policies, and regional promotional campaigns in alignment with HQ and European marketing teams.
• Monitor Benelux market dynamics, competitor movements, and local policies (e.g., net-metering schemes, grid regulations) to guide business decisions.
• Oversee demand forecasting, pipeline management, and cross-functional coordination with European operations, technical service, and HQ teams.

Skills

Sales & channel mgmt

Strategic negotiations

Cross-cultural communication

Team leadership

Mandarin Chinese

English

Driving licence

Benelux channel network

Education

Bachelor's degree or above in Business/Marketing/Electrical Engineering/ Renewable Energy

Job description

Key Responsibilities

1. Define and execute the Benelux sales strategy and GTM plans for residential energy storage and 2C consumer solutions to achieve revenue and profitability targets.

2. Build and expand high-performing distribution networks across Benelux, partnering with top-tier wholesalers, distributors, installer networks, and utilities.

3. Develop 2C retail and omnichannel partnerships, including consumer electronics/DIY retail chains and major e-commerce platforms.

4. Lead key account management, commercial negotiations, and joint business planning with strategic partners across the region.

5. Build, manage, and mentor the regional commercial team (including Sales Managers and Sales Assistants) to drive high performance and target achievement.

6. Steer new product launches, channel pricing policies, and regional promotional campaigns in alignment with HQ and European marketing teams.

7. Monitor Benelux market dynamics, competitor movements, and local policies (e.g., net-metering schemes, grid regulations) to guide business decisions.

8. Oversee demand forecasting, pipeline management, and cross-functional coordination with European operations, technical service, and HQ teams.

Job Requirements

1. Bachelor's degree or above in Business, Marketing, Electrical Engineering, Renewable Energy, or related fields.

2. 6+ years of sales or channel management experience in Solar PV, Energy Storage (BESS), Inverters, or Electrical/Consumer Electronics.

3. Proven customer network and established channel resources across Benelux distributors, electrical wholesalers, installer networks, and retail channels.

4. Strong track record in Tier-1 key account management, channel expansion, and prior experience or capability in building and leading sales teams.

5. Exceptional commercial negotiation, strategic thinking, and cross-cultural competence to bridge European market operations with global HQ.

6. Native or bilingual proficiency in Mandarin Chinese and fluent English; driving licence required (Dutch language skill is a plus).