Sales Development Representative | Up to € 45k + Uncapped Bonus

WaveWorks Recruitment; Randstad; Hybrid; EUR 36,000 - 45,000; Full time

Benefits offered by this job

30 days annual leave

Annual company trip

Wellpass

Merchandise

Autonomy and ownership

Job summary

WaveWorks Recruitment is seeking a Sales Development Representative for the DACH region. This hybrid, full-time role focuses on building a market from the ground up in Germany, Austria and Switzerland, initiating relationships with potential retailers and shaping the company’s presence in the DACH market.

You will craft tailored outreach, map stakeholders, and use data-driven methods to drive growth in a fast-growing European SaaS company.

Qualifications

• Fluent in German and English.
• Excellent written and verbal communication skills.
• Commercially minded with ambition to grow within B2B SaaS.
• Comfortable working with data and CRM systems.
• Structured, proactive and organized in your approach.
• Naturally outgoing - you enjoy networking and making the first move.
• Curious about how brands grow, who they target and which technologies they use.
• Entrepreneurial mindset — you enjoy building rather than following a fixed playbook.
• Collaborative team player who enjoys winning together.
• Results-driven with genuine interest in the person behind the conversation.

Responsibilities

• Research selected retail and e-commerce brands across the DACH region and develop a deep understanding of their businesses.
• Map key stakeholders, decision-makers and technology stacks — from CRM and e‑commerce managers to CMOs.
• Identify relevant commercial triggers such as expansion, rebranding, new markets, funding or platform changes.
• Develop tailored outreach strategies across email, LinkedIn, events, cold calling, gifting and partnerships.
• Create precise, personalized messaging rather than relying on templates.
• Build the company’s position within the DACH retail and e‑commerce ecosystem through events, networking and partner relationships.
• Use modern sales technology to plan, test and continuously optimize outreach.
• Leverage technology to identify engagement opportunities, qualify accounts against the ideal customer profile and create personalised outreach sequences.

Skills

German

English

Excellent communication

Data-minded

CRM proficiency

Structured and proactive

Outgoing and networking

Entrepreneurial mindset

Collaborative team player

Results-driven

Tools

CRM systems

Job description

Sales Development Representative – DACH | Up to €45K + Uncapped OTE

Full-time | Hybrid | The Randstad

About the Employer

Our client is a fast-growing European SaaS company helping retailers of all sizes create exceptional customer experiences - from the first click through to long-term loyalty. Their technology enables retailers to understand customer behavior, predict needs, and deliver personalized journeys that increase conversion and lifetime value.

With around 400 employees, offices across Europe, and more than 500 leading retail brands across 100 markets, the organization is scaling rapidly with a strong focus on the DACH region. This role supports their continued international expansion and growing commercial presence.

The Opportunity

As an SDR for the DACH market, you will play a key role in accelerating growth across Germany, Austria and Switzerland. The region is still in an exciting phase of expansion, giving you the opportunity to make a real impact, build relationships, and help establish the company’s presence.

This role is ideal for someone who loves speaking to people, discovering new brands, and understanding what makes businesses grow. Instead of managing an established territory, you will help build a market from the ground up.

Key Responsibilities

• Research selected retail and e-commerce brands across the DACH region and develop a deep understanding of their businesses.
• Map key stakeholders, decision-makers and technology stacks — from CRM and e‑commerce managers to CMOs.
• Identify relevant commercial triggers such as expansion, rebranding, new markets, funding or platform changes.
• Develop tailored outreach strategies across email, LinkedIn, events, cold calling, gifting and partnerships.
• Create precise, personalized messaging rather than relying on generic templates.
• Build the company’s position within the DACH retail and e‑commerce ecosystem through events, networking and partner relationships.
• Use modern sales technology to plan, test and continuously optimize outreach.
• Leverage technology to identify engagement opportunities, qualify accounts against the ideal customer profile and create personalised outreach sequences.

Ideal Candidate

• Fluent in German and English.
• Excellent written and verbal communication skills.
• Commercially minded with ambition to grow within B2B SaaS.
• Comfortable working with data and CRM systems.
• Structured, proactive and organized in your approach.
• Naturally outgoing - you enjoy networking and making the first move.
• Curious about how brands grow, who they target and which technologies they use.
• Entrepreneurial mindset — you enjoy building rather than following a fixed playbook.
• Collaborative team player who enjoys winning together.
• Results-driven with genuine interest in the person behind the conversation.

What’s Offered

• Competitive base salary up to €3,500 (depending on experience).
• Uncapped OTE.
• Purpose-driven Swedish company culture where everyone’s voice matters.
• Genuine autonomy and ownership, supported by an experienced international team.
• A collaborative, knowledge-sharing environment with active learning encouragement.
• 30 days of annual leave.
• Regular team summits and opportunities to connect with colleagues across Europe.
• Annual company trip bringing employees together from across Europe.
• Wellpass to support health and wellbeing.
• Company merchandise and opportunities to be part of the community.

Why Join?

• Focus instead of spray-and-pray - work strategically with high‑potential accounts.
• Insights instead of scripts - your research shapes your conversations.
• Creativity instead of repetition - freedom to experiment with approaches and channels.
• Build instead of maintain - help develop the DACH presence during an exciting growth phase.
• Join a company helping 500+ retail brands across 100 markets increase customer lifetime value through AI-powered CRM, loyalty management, product discovery and advertising.