Retail Store Manager

PUMA Europe GmbH Vestiging Nederland; Amsterdam; On-site; EUR 42,000 - 65,000; Full time

Job summary

PUMA Europe GmbH Vestiging Nederland is seeking a store leader to build and coach a high-performing team, delivering authentic consumer experiences in Amsterdam. You will drive sales and KPIs while executing local launches and activations to connect the brand with the community.

The ideal candidate has 3+ years of leadership in premium retail, with a strong passion for sneaker culture and streetwear, and a proven ability to recruit, coach, and develop teams in a dynamic environment.

Qualifications

• 3+ years of leadership experience in premium retail, sportswear, footwear, fashion, or lifestyle environments.
• Strong passion for sneaker culture and streetwear with understanding of consumer trends.
• Proven track record of driving sales, achieving KPIs, and delivering operational excellence.

Responsibilities

• Lead and inspire the store team to deliver premium consumer experiences.
• Coach and develop high-performing staff to achieve store KPIs.
• Drive sales, profitability and key business metrics while ensuring operational excellence.
• Bring local trends and product stories to life through impactful launches and activations.

Skills

Leadership experience

Store management

Team development

Customer experience

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

Lead and inspire PUMA’s Store, creating a premium destination for sneaker culture and community. Build, coach, and develop a high-performing team that delivers authentic consumer experiences. Drive sales, profitability, and key business KPIs while ensuring operational excellence. Bring local trends, product stories, and cultural insights to life through impactful launches and activations. Create an inclusive environment where consumers feel welcome, connected, and inspired by the PUMA brand.

YOUR TALENT

3+ years of leadership experience in premium retail, sportswear, footwear, fashion, or lifestyle environments. A strong passion for sneaker culture, streetwear, sport, and contemporary fashion, with a deep understanding of consumer trends. A proven track record of driving sales, achieving KPIs, and delivering operational excellence. Experience recruiting, coaching, and developing high-performing teams in a dynamic retail environment. Strong commercial acumen, communication skills, and the ability to create engaging consumer experiences that connect with the local community.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.