Retail Assistant Store Manager

PUMA SE; Amsterdam; On-site; EUR 32,000 - 42,000; Full time

Job summary

PUMA SE is seeking a dynamic store leader in Amsterdam to run and elevate a premium sneaker culture destination. You will support the Store Manager, coach the team, and ensure outstanding service while driving sales and achieving KPIs.

With 1–3 years of leadership experience in retail, you bring passion for sneakers and fashion, plus a hands-on approach to product knowledge, launches, and activations. You thrive in a fast-paced environment and represent PUMA’s brand with energy and integrity.

Qualifications

• 1-3 years of leadership, supervisory, or keyholder experience in retail.
• A passion for sneaker culture, streetwear, sport, and contemporary fashion, with a strong understanding of consumer trends.
• Experience driving sales performance, supporting KPI achievement, and delivering exceptional consumer experiences.
• Strong team leadership skills with the ability to coach, motivate, and develop others through hands-on support and product expertise.

Responsibilities

• Support the Store Manager in creating a premium destination where sneaker culture, sport, fashion, and community come together.
• Inspire consumers through authentic product knowledge, trend awareness, and outstanding service.
• Drive sales performance and contribute to achieving store KPIs and business targets.
• Coach, motivate, and support the team while ensuring smooth day-to-day store operations.
• Lead by example on the sales floor, support key launches and activations, and step into store leadership when required.

Skills

Store leadership

Sales performance

Team motivation

Consumer trends

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

• Support the Store Manager in creating a premium destination where sneaker culture, sport, fashion, and community come together.
• Inspire consumers through authentic product knowledge, trend awareness, and outstanding service.
• Drive sales performance and contribute to achieving store KPIs and business targets.
• Coach, motivate, and support the team while ensuring smooth day-to-day store operations.
• Lead by example on the sales floor, support key launches and activations, and step into store leadership when required.
• 1-3 years of leadership, supervisory, or keyholder experience in retail, ideally within sportswear, footwear, fashion, or lifestyle.
• A passion for sneaker culture, streetwear, sport, and contemporary fashion, with a strong understanding of consumer trends.
• Experience driving sales performance, supporting KPI achievement, and delivering exceptional consumer experiences.
• Strong team leadership skills with the ability to coach, motivate, and develop others through hands-on support and product expertise.
• A proactive and commercially minded approach, with confidence in store operations, launches, activations, and leading the store when required.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Remember: We are stronger together. With our shared momentum we all make PUMA the best place to be.