Premium Sneaker Store Leader & Coach

PUMA SE; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Job summary

PUMA SE is seeking a Store Leader to drive a premium sneaker-culture destination in Amsterdam. You will lead and develop a high-performing team, delivering authentic consumer experiences and strong store performance.

Applicants should bring 3+ years of leadership in premium retail or fashion, a passion for sneakers and streetwear, and a proven track record of sales, KPI achievement, and operational excellence.

Qualifications

• 3+ years of leadership experience in premium retail, sportswear, footwear, fashion, or lifestyle environments.
• Strong commercial acumen and ability to drive KPIs, sales, and profitability.

Responsibilities

• Lead and inspire PUMA’s Store, creating a premium destination for sneaker culture and community.
• Build, coach, and develop a high-performing team that delivers authentic consumer experiences.
• Drive sales, profitability, and key business KPIs while ensuring operational excellence.
• Bring local trends, product stories, and cultural insights to life through impactful launches and activations.
• Create an inclusive environment where consumers feel welcome, connected, and inspired by the PUMA brand.

Skills

Leadership

Retail management

People development

Sales leadership

Customer experience

Job description

PUMA SE is seeking a Store Leader to drive a premium sneaker-culture destination in Amsterdam. You will lead and develop a high-performing team, delivering authentic consumer experiences and strong store performance.

Applicants should bring 3+ years of leadership in premium retail or fashion, a passion for sneakers and streetwear, and a proven track record of sales, KPI achievement, and operational excellence.