Head of Sales - Soho House Amsterdam

Soho House & Co; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary package

Travel allowance

Soho Membership benefits

Company discounts (F&B, Rooms)

Job summary

Soho House Amsterdam is seeking a commercially driven Head of Sales to lead room sales, revenue growth and client relationships in Amsterdam. You will pursue new corporate partnerships, manage key accounts, and work closely with Groups & Events to deliver memorable business stays and events.

The role demands a proactive, entrepreneurial leader with a strong network in the Amsterdam corporate and events sectors, fluent English, and a passion for luxury hospitality.

Qualifications

• Experience in Hotel Sales, Business Development or related roles.
• Proven track record in growing room revenue and client relationships.
• Senior-level sales, commercial or business development background.
• Experience in luxury hospitality or venue sales is essential.
• Strong networking, negotiation and presentation skills.
• Proactive, entrepreneurial approach with multitasking capability.

Responsibilities

• Drive proactive bedroom sales through targeted business development and account management.
• Maximise occupancy and revenue by identifying partnerships and direct booking opportunities.
• Maintain a strong pipeline and convert inquiries into bookings.
• Build relationships with clients to encourage repeat business.
• Lead client meetings, site inspections and events to showcase Soho House Amsterdam.
• Reactivate dormant accounts and pursue new opportunities.
• Collaborate with Groups & Events to maximize sales opportunities.
• Represent Soho House at industry events and trade shows.
• Keep CRM records up to date and report on performance.
• Support local sales strategies and commercial plans.

Skills

Hotel Sales

Business Development

Account Management

Relationship Building

Negotiation

Networking

Presentation Skills

CRM Proficiency

Tools

CRM platforms

Job description

About Us

Soho House Amsterdam is part of a global community for creative people, offering a welcoming space to work, relax, and connect. Recently awarded a Michelin Key, our House is recognized for its exceptional comfort and design. Join our team and help deliver thoughtful, high-quality experiences for our members and guests.

The Role

We're looking for a commercially driven and relationship-focused Head of Sales to join our team at Soho House Amsterdam.

In this role, you'll focus on driving bedroom occupancy, room revenue and commercial growth through proactive sales activity, account development and relationship management. You will identify new business opportunities and position Soho House Amsterdam as a preferred destination for business travel, group accommodation, meetings and events.

You'll work closely with the Groups & Events team, operational departments, and key stakeholders across the House to ensure a seamless client journey from initial enquiry through to event execution. As an ambassador for the Soho House brand, you'll proactively seek new business opportunities while nurturing long-term relationships that generate repeat business and contribute to the House's commercial success.

Main Responsibilities

• Drive proactive room sales through targeted business development, local networking, account management and relationship building activities.
• Maximise bedroom occupancy and room revenue by identifying new corporate partnerships, travel partners and direct booking opportunities.
• Develop and maintain a strong pipeline of room business, converting enquiries into bookings and proactively seeking new revenue opportunities.
• Identify and secure new business opportunities across corporate, agency, lifestyle, and hospitality sectors.
• Build and maintain strong relationships with existing clients to encourage repeat business.
• Conduct client meetings, site inspections, and networking activities to showcase Soho House Amsterdam
• Reactivate dormant accounts and identify opportunities within previous client relationships
• Proactively generate new business through outbound sales activity, networking, prospecting and relationship building.
• Working closely with members of the commercial and Groups & Events team to maximise business opportunities and performance
• Monitor market trends and competitor activity to identify growth opportunities
• Represent Soho House at industry events, networking opportunities, and trade shows
• Maintain accurate records within CRM systems and provide regular sales performance reporting
• Support the development and execution of local sales and commercial strategies

What We're Looking For

• Previous experience in Hotel Sales, Business Development, Hospitality Sales, Account Management or related commercial roles
• Proven track record of generating room revenue growth and developing long-term client relationships
• Demonstrated success in a senior sales, commercial or business development role
• Experience in hotel sales, luxury hospitality or venue sales is essential
• Strong networking, negotiation, and presentation skills
• Commercially minded with a proactive and entrepreneurial approach
• Excellent organizational and communication skills
• Proven ability to proactively source and convert new business opportunities
• Ability to manage multiple priorities in a fast-paced environment
• Fluent in English; Dutch is a strong advantage
• Existing network within the Amsterdam and wider Dutch corporate, agency and events market is highly desirable
• Experience with CRM platforms and sales reporting tools is beneficial

Benefits

Soho House offers competitive compensation packages with global & local benefits and development opportunities.

• Competitive salary package & bonus scheme
• Travel allowance
• Healthy team meals during your shift
• Soho Membership, discounts on F&B, Rooms and Cowshed and many more
• Partnership discounts (Go-Vital, Urban Sports Club, Swapfiets and many more)
• One paid moving day per year
• Two paid volunteering days per year
• Ongoing learning and development opportunities

If you're passionate about hospitality, enjoy building lasting client relationships, and love turning opportunities into unforgettable events, we'd love to hear from you