Product & Proposition Marketing Lead

Basic Fit France; Hoofddorp; Híbrido; EUR 39 000 - 50 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Travel allowance

Bike plan

Health insurance discounts

Remote work allowance

4-day office week

Gym access

Resumo da oferta

Basic-Fit is seeking a Product & Proposition Marketeer to lead marketing for new products, services and memberships across markets. You’ll shape the positioning, write the launch briefs, and coordinate cross-country campaigns from concept to rollout, ensuring brand consistency and impact.

You’ll work with product teams from early stages, balance short-term sales with long-term brand value, and report to the Senior Brand Marketing Specialist in a global Brand & Communications team.

Qualificações

• 4+ years of experience in brand marketing, product marketing, communications or a go-to-market role.
• Experience defining positioning and messaging.
• Excellent English communication and stakeholder management skills.

Responsabilidades

• Define positioning for new products, services and memberships across markets (Benelux, FR, ES, DE, AT).
• Write insight-led briefs for creative and media teams and manage launches from kick-off to market.
• Coordinate local input, plan launch calendar and align country teams on a single timeline.
• Guide club/customer teams to explain and sell new offers with confidence from day one.
• Set objectives, test with data/marketing teams, and track results to improve next launches.

Conhecimentos

Brand marketing

Product marketing

Positioning

Messaging

Project management

Stakeholder management

English communication

Data-driven

Descrição da oferta de emprego

Basic-Fit is seeking a Product & Proposition Marketeer to lead marketing for new products, services and memberships across markets. You’ll shape the positioning, write the launch briefs, and coordinate cross-country campaigns from concept to rollout, ensuring brand consistency and impact.

You’ll work with product teams from early stages, balance short-term sales with long-term brand value, and report to the Senior Brand Marketing Specialist in a global Brand & Communications team.