Product & Proposition Marketeer — Global Launch Lead

Sportberoep; Hoofddorp; Hybrid; EUR 39,000 - 50,000; Full time

Benefits offered by this job

Travel allowance

Bike plan

Health insurance discounts

Remote work allowance

Gym access

Job summary

Sportberoep in the Netherlands is looking for a Product & Proposition Marketeer to drive marketing for new products, services and memberships, from initial positioning to launch and evaluation. You will shape the story, timing and the single campaign that aligns all teams and countries behind the product.

Reporting to the Senior Brand Marketing Specialist within the Brand & Communications team, you will partner with product, creative, media and club operations to coordinate launches across

Qualifications

• 4+ years of experience in brand marketing, product marketing, communications or a go-to-market role.
• Experience defining positioning and messaging, and a track record of making something complex feel simple and desirable.
• Excellent project management, stakeholder management and communication skills in English.
• The confidence to share a point of view, challenge when needed and decide based on data and consumer insight.
• A good understanding of the balance between short‑term sales and long‑term brand building.
• A plus: Dutch, French, Spanish or German, and experience working across several countries.

Responsibilities

• The story: You work with our product teams from the earliest stage, so the positioning is ready when the product is. You define who it’s for, why it matters to them and how it fits the deze organisatie brand, in messaging that is simple, distinctive and works in every market (Benelux, FR, ES, DE, AT).
• The member and market picture: You build a clear view of our members and the market and use it to sharpen the positioning of every launch.
• The campaign: You write the insight-led brief that our creative, media and member-communication teams work from, and run the project from kick-off to launch.
• One launch, many countries: Strategy and offer are set centrally. You gather local input, plan the launch calendar, keep creative, media, member communication, club operations and every country on one timeline, and make the call when priorities compete.
• Activate in the club: You coordinate the creation of launch materials with our creative and design teams and guide our club and customer teams, so they can explain and sell each new offer with confidence from day one.
• What happens next: You set clear objectives, test sensibly with our data and media teams before we scale, and track results after launch. You use what you learn to make the next launch better and bring member and market insights back to product, so they shape what we build next.

Skills

Brand marketing

Product marketing

English communication

Data-driven decisions

Job description

Sportberoep in the Netherlands is looking for a Product & Proposition Marketeer to drive marketing for new products, services and memberships, from initial positioning to launch and evaluation. You will shape the story, timing and the single campaign that aligns all teams and countries behind the product.

Reporting to the Senior Brand Marketing Specialist within the Brand & Communications team, you will partner with product, creative, media and club operations to coordinate launches across