Product & Proposition Growth Marketer

Basic Fit International B.V.; Hoofddorp; Hybrid; EUR 39,000 - 50,000; Full time

Benefits offered by this job

Learning & Development

Career Growth

Work Culture

Innovation

Salary €3500-€4500 monthly

Travel allowance

Bike plan

Health insurance discounts

Remote work allowance

Gym access

Job summary

Basic-Fit is seeking a Product & Proposition Marketeer to lead marketing for new products, services and memberships. You shape the story, timing and the one campaign that resonates across markets, from the Benelux to other countries, reporting to the Senior Brand Marketing Specialist within the Brand & Communications team.

You work with product teams from early stages to launch, defining who it’s for and why it matters, crafting simple and distinctive positioning, and coordinating timelines and

Qualifications

• You have 4+ years in brand marketing, product marketing, communications or go-to-market roles.
• You can define positioning and messaging, making complex ideas feel simple and desirable.
• You excel at project and stakeholder management and communicate clearly in English.
• A plus: Dutch, French, Spanish or German and multi-country experience.

Responsibilities

• You define positioning and messaging for launches and write insight-led briefs for creative and media teams.
• You manage launches from kickoff to market release across multiple countries.
• You coordinate launch materials with creative/design teams and ensure club and member teams can sell new offers.
• You set objectives, test with data, track results, and feed learnings back to product for future launches.

Skills

Brand marketing

Product marketing

Go-to-market

Job description

Basic-Fit is seeking a Product & Proposition Marketeer to lead marketing for new products, services and memberships. You shape the story, timing and the one campaign that resonates across markets, from the Benelux to other countries, reporting to the Senior Brand Marketing Specialist within the Brand & Communications team.

You work with product teams from early stages to launch, defining who it’s for and why it matters, crafting simple and distinctive positioning, and coordinating timelines and