Senior Acquisition Marketing Leader - Europe Growth

Top of Minds; Amsterdam; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Basic-Fit, Europe’s leader in value-for-money fitness, is seeking an Acquisition Marketing Manager to lead growth across Europe and attract new members. You will manage the complete acquisition journey across the full media mix, from first touchpoints to sign-ups, ensuring brand objectives align with sales targets.

The role requires strong leadership, stakeholder management, and a data-driven approach to optimise campaigns, pricing and promotions with cross-functional teams and external agencies.

Formación

• 7+ years of experience in omnichannel marketing, media or consultancy.
• Experience with the full media mix including Digital and ATL.
• Commercial mindset with strong data-driven approach.
• Analytical, results-oriented mindset with stakeholder management skills.

Responsabilidades

• Own the full acquisition journey from first touchpoint to membership sign-up.
• Coordinate TV, out-of-home, radio, digital, and partnerships to meet brand and sales targets.
• Lead the Brand Communication Team in campaign concepts and content.
• Collaborate with media and data agencies and country Marketing Managers to optimise media mix.
• Translate insights into strategic recommendations for growth and pricing strategy.

Conocimientos

Omnichannel marketing

Media planning

Leadership

Stakeholder management

Data-driven

Analytical

Results-oriented

Team leadership

Descripción del empleo

Basic-Fit, Europe’s leader in value-for-money fitness, is seeking an Acquisition Marketing Manager to lead growth across Europe and attract new members. You will manage the complete acquisition journey across the full media mix, from first touchpoints to sign-ups, ensuring brand objectives align with sales targets.

The role requires strong leadership, stakeholder management, and a data-driven approach to optimise campaigns, pricing and promotions with cross-functional teams and external agencies.