Product & Proposition Marketeer

Basic Fit International B.V.; Hoofddorp; Hybrid; EUR 39,000 - 50,000; Full time

Benefits offered by this job

Learning & Development

Career Growth

Work Culture

Innovation

Salary €3500-€4500 monthly

Travel allowance

Bike plan

Health insurance discounts

Remote work allowance

Gym access

Job summary

Basic-Fit is seeking a Product & Proposition Marketeer to lead marketing for new products, services and memberships. You shape the story, timing and the one campaign that resonates across markets, from the Benelux to other countries, reporting to the Senior Brand Marketing Specialist within the Brand & Communications team.

You work with product teams from early stages to launch, defining who it’s for and why it matters, crafting simple and distinctive positioning, and coordinating timelines and

Qualifications

• You have 4+ years in brand marketing, product marketing, communications or go-to-market roles.
• You can define positioning and messaging, making complex ideas feel simple and desirable.
• You excel at project and stakeholder management and communicate clearly in English.
• A plus: Dutch, French, Spanish or German and multi-country experience.

Responsibilities

• You define positioning and messaging for launches and write insight-led briefs for creative and media teams.
• You manage launches from kickoff to market release across multiple countries.
• You coordinate launch materials with creative/design teams and ensure club and member teams can sell new offers.
• You set objectives, test with data, track results, and feed learnings back to product for future launches.

Skills

Brand marketing

Product marketing

Go-to-market

Job description

Make fitness the habit millions of people love. We believe fitness should make you feel good, not just look good. Every new product or membership update is a chance to prove it, but only if members understand it, want it and feel the difference. That's where you come in. This Is What Your Role Looks Like As Product & Proposition Marketeer, you drive the marketing for every new product, service and membership update, from digital features like Fit Buddies to in-club improvements like our Relax & Recover zones. You are involved from the first conversation with the team that builds it through launch and evaluation. You shape the story, the timing and the one campaign that all our teams and countries get behind. You report to the Senior Brand Marketing Specialist and join the Brand & Communications team, which is responsible for the Basic-Fit brand internationally.

Your Responsibilities

You work with our product teams from the earliest stage, so the positioning is ready when the product is. You define who it’s for, why it matters to them and how it fits the Basic-Fit brand, in messaging that is simple, distinctive and works in every market (Benelux, FR, ES, DE, AT). The member and market picture: You build a clear view of our members and the market and use it to sharpen the positioning of every launch. The campaign: You write the insight-led brief that our creative, media and member-communication teams work from, and run the project from kick-off to launch. One launch, many countries: Strategy and offer are set centrally. You gather local input, plan the launch calendar, keep creative, media, member communication, club operations and every country on one timeline, and make the call when priorities compete. Activate in the club: You coordinate the creation of launch materials with our creative and design teams and guide our club and customer teams, so they can explain and sell each new offer with confidence from day one. What happens next: You set clear objectives, test sensibly with our data and media teams before we scale, and track results after launch. You use what you learn to make the next launch better and bring member and market insights back to product, so they shape what we build next.

Who Are You?

You are a marketer who can make something complex feel simple and desirable. You're confident sharing a point of view, you're not afraid to challenge when needed, and you decide based on data and consumer insight. You have a real feel for the trade-off between short-term sales and long-term brand building. Additionally, we’re looking for someone who has: 4+ years of experience in brand marketing, product marketing, communications or a go-to-market role. Experience defining positioning and messaging, and a track record of making something complex feel simple and desirable. Excellent project management, stakeholder management and communication skills in English. The confidence to share a point of view, challenge when needed and decide based on data and consumer insight. A good understanding of the balance between short-term sales and long-term brand building. A plus: Dutch, French, Spanish or German, and experience working across several countries.

What We Offer You

As a Product & Proposition Marketeer, you'll have the freedom to make an impact and develop yourself in a dynamic environment.

What you can expect from us:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
• Career Growth: Plenty of opportunities for professional and personal development.
• Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
• Innovation: Your ideas contribute to strategic projects.
• Salary: A monthly gross salary between €3500 and €4500 based on 40 hours, depending on your experience and background.
• Perks & Benefits: Travel allowance, bike plan, health insurance discounts and remote work allowance.
• Fitness: Access to our gym at HQ.

About Basic-Fit

About Basic-Fit Basic-Fit is Europe's leader in the value-for-money fitness market, with more than 4.7 million members across 1,650+ clubs in 6 countries. We are continuously growing and improving. If you're looking for a place where you can make an impact while having fun at work, you've come to the right place!

What Makes Us Unique?

Work with Impact: What you do makes a difference. We don't just work for our members, partners, and teams, we work with them. Collaboration: Everyone works together to achieve goals and celebrate success. Diversity & Inclusion: We welcome everyone into our workplace.

Questions? Feel free to contact Kerensa van der Lans at [e-mail].

We are the number one low-cost and high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our orange squad, we deliver affordable fitness solutions at 1000+ clubs across Europe, to over 2 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. In the next years, we aim to further professionalize and to continue our growth. We move like a scale-up, making use of our strong corporate backbone. Are you curious, entrepreneurial, practical, and do you have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Family.