Benelux Product Manager - Growth & Trade

BIC; Breda; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working

2 home office days per week

Career development

International opportunities

Job summary

BIC World is seeking a Product Manager to translate brand strategy into activation plans that drive profitable growth. You will own the product lifecycle, partner with Sales, European Marketing and Category teams, and lead trade marketing initiatives across multiple channels.

In this role you will manage the innovation roadmap, define pricing and range strategies, and oversee marketing budgets and ROI tracking. The position offers hybrid work with opportunities across Breda and Brussels.

Qualifications

• Master’s degree in Business, Commercial, Marketing or related field.
• 2–4 years of experience in Sales or Marketing (Product/Brand Management, Sales, etc.).
• Fluent in English and Dutch; French is a strong plus.

Responsibilities

• Own and manage the product portfolio strategy and lifecycle (innovation pipeline, positioning, pricing, phasing).
• Define and execute the innovation roadmap with Sales and European Marketing.
• Translate brand strategy into trade and marketing plans by channel and customer.
• Lead advertising and media strategy, including PR and influence.
• Manage pricing architecture and range updates.
• Monitor market performance and adjust plans accordingly.
• Lead end-to-end execution of marketing and activation plans.

Skills

Product management

Strategic thinking

Cross-functional collaboration

Analytics

Education

Master’s degree in Business/Marketing

Tools

Word

Excel

PowerPoint

Canva

Job description

BIC World is seeking a Product Manager to translate brand strategy into activation plans that drive profitable growth. You will own the product lifecycle, partner with Sales, European Marketing and Category teams, and lead trade marketing initiatives across multiple channels.

In this role you will manage the innovation roadmap, define pricing and range strategies, and oversee marketing budgets and ROI tracking. The position offers hybrid work with opportunities across Breda and Brussels.