Benelux Customer Growth Marketing Manager

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible work from home (Netherlands)

Annual training budget €1,500

Pension plan

Travel reimbursement

Wellness perks

28 paid holiday days + 2

Remote work 4 weeks/year

Apple MacBook and tools

Home office budget €200

Job summary

tellent is seeking a Customer Expansion Marketing Manager for the Benelux region. You own the strategy and execution to activate and engage our existing customer base, translating insights and campaigns into measurable commercial impact and a steady stream of sales-ready meetings.

You design and scale long-term customer marketing engines—advocacy, lifecycle engagement, and community initiatives—that drive retention, expansion, and brand affinity, balancing short-term revenue with lifetime value.

Qualifications

• 5+ years in B2B SaaS marketing or revenue marketing.
• Proven campaigns that generated meetings and pipeline.
• Data-driven mindset with focus on conversion and impact.
• Fluent Dutch (C1+) and English.
• Experience with HubSpot or similar marketing automation tools.

Responsibilities

• Develop and execute commercially focused customer activation campaigns.
• Build multichannel campaigns (email, in-app, webinars, events) with clear CTAs.
• Collaborate with Account Management to initiate upsell and cross-sell conversations.
• Coordinate customer webinars, use-case sessions, and events with conversion goals.
• Set up and expand customer advocacy (case studies, quotes, testimonials).
• Design lifecycle programs to optimize onboarding and feature adoption.
• Collaborate with Product Marketing on community and Voice of the Customer initiatives.
• Continuously optimize based on funnel, conversion, and pipeline data.

Skills

B2B SaaS marketing

Meetings-focused campaigns

Commercial mindset

Content & communication

Cross-functional collaboration

Dutch + English

HubSpot or MA tools

Self-motivation

Tools

HubSpot

Intercom

Planhat

Mixpanel

Job description

tellent is seeking a Customer Expansion Marketing Manager for the Benelux region. You own the strategy and execution to activate and engage our existing customer base, translating insights and campaigns into measurable commercial impact and a steady stream of sales-ready meetings.

You design and scale long-term customer marketing engines—advocacy, lifecycle engagement, and community initiatives—that drive retention, expansion, and brand affinity, balancing short-term revenue with lifetime value.