Product Manager – West Europe: Awareness & Lead Gen

Lynx Beleggen; Amsterdam; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary based on experience

Flexible working hours at our office

Fixed 13th-month salary

Pension scheme NL/DE/BE

Travel expense reimbursement

Annual training budget €2,000

Team outings and annual weekend trip

Job summary

Lynx Beleggen, headquartered in Amsterdam, is seeking a Product Manager for Awareness & Lead Acquisition to own Dutch, Belgian, and other European markets. You will translate segmentation into market plans and deliver a unified roadmap with cross-team alignment.

You will work with the East team for a consistent approach and with Client Acquisition to hand off leads through to conversion, while driving privacy-compliant initiatives and performance metrics.

Qualifications

• 3–5 years in product management with measurable business outcomes.
• Strong experience with digital and brand marketing, acquisition funnels and customer research.
• Data-driven mindset: KPI management, analytics, BI or SQL.
• Strong stakeholder management across Marketing, Engineering, Sales and Operations.
• Experience operating in regulated contexts (privacy, KYC/AML/MiFID).
• Fluent English and Dutch, spoken and written.

Responsibilities

• Define a multi-quarter vision for Awareness & Lead Acquisition in the West markets.
• Adapt LYNX’s global STP approach into market plans, strategies and tactics.
• Own and prioritise a living roadmap for acquisition capabilities.
• Drive initiatives from discovery through implementation.
• Analyse customer behaviour, campaign performance and competitor activity.
• Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate, ROMI and estimated CLV.
• Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.

Skills

Product management

Data-driven mindset

Stakeholder management

English & Dutch fluency

Fintech experience

Tools

CRM software

Marketing automation

SQL

Job description

Lynx Beleggen, headquartered in Amsterdam, is seeking a Product Manager for Awareness & Lead Acquisition to own Dutch, Belgian, and other European markets. You will translate segmentation into market plans and deliver a unified roadmap with cross-team alignment.

You will work with the East team for a consistent approach and with Client Acquisition to hand off leads through to conversion, while driving privacy-compliant initiatives and performance metrics.