Senior Product Manager Awareness & Lead Acquisition East

Lynx Beleggen; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

13th-month salary

Pension NL/DE/BE

Travel expense reimbursement

Annual training budget €2,000

Team activities

Job summary

Lynx Beleggen is seeking a Senior Product Manager Awareness & Lead Acquisition to own the full journey across East markets, coordinating with teams in Amsterdam and across Europe.

You will define strategy for brand awareness, paid and organic acquisition, content, campaigns, landing pages and marketing automation, turning it into a concrete roadmap for your squad. Fluent English and German or Czech are required.

Qualifications

• 5+ years in product management with measurable outcomes.
• Strong experience with digital marketing and acquisition funnels.
• Data-driven mindset with KPI management and basic SQL.
• Fluent English and German or Czech, spoken and written.

Responsibilities

• Define a multi-quarter vision for Awareness & Lead Acquisition in the East markets.
• Own and prioritise a living roadmap for acquisition capabilities.
• Drive initiatives from discovery through implementation with epics, stories and trade-offs.
• Analyse customer behaviour, campaign performance, competitor activity and market trends.
• Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate and ROMI.
• Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.
• Coach Product Owners and Business Analysts and raise product standards across the squad.

Skills

Product management

Performance marketing

Digital marketing

Acquisition funnels

Stakeholder management

Leadership

Tools

CRM systems

Marketing automation

Attribution modelling

Job description

As Senior Product Manager Awareness & Lead Acquisition East, you own the full awareness and lead-generation journey across Germany, Austria, Switzerland, Poland, the Czech Republic and Slovakia.

You define the strategy behind how LYNX earns brand awareness and generates qualified leads, brand positioning, content, paid and organic acquisition, campaigns, landing pages and marketing automation; then turn it into a roadmap your squad executes.

You'll work hand-in-hand with the West team for one consistent marketing approach, and with Client Acquisition on smooth lead handover through to conversion.

What you'll do

• Define a multi-quarter vision for Awareness & Lead Acquisition in the East markets, including a clear STP (segment, targeting, positioning) model.
• Own and prioritise a living roadmap for acquisition capabilities.
• Drive initiatives from discovery through implementation, with clear epics, stories and trade-offs.
• Analyse customer behaviour, campaign performance, competitor activity and market trends.
• Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate and ROMI.
• Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.
• Coach Product Owners and Business Analysts and raise product standards across the squad.

Who you are

You're a senior product leader with real performance-marketing chops and a genuine feel for the Eastern/Central European market.

• 5+ years in product management with proven, measurable business outcomes; ownership of a squad-level scope.
• Strong experience with digital marketing, acquisition funnels and customer research/experimentation.
• Data-driven mindset: marketing analytics, KPI management, self-serve BI or basic SQL.
• Strong stakeholder management across Marketing, Engineering, Sales and Operations.
• Experience operating in regulated contexts (privacy, security, KYC/AML/MiFID).
• Fluent English and German or Czech, spoken and written.

Nice to have

• Experience within fintech, brokerage or financial services.
• Deep SEO, SEA and paid-media expertise.
• Experience with CRM, marketing automation and attribution modelling.

What we offer

• A senior role with real ownership over how LYNX builds brand awareness and generates leads across Eastern Europe.
• Close collaboration with senior management and specialists across the organisation.
• A fixed 13th-month salary.
• Pension scheme NL/DE/BE.
• Travel expense reimbursement.
• An annual training budget of €2,000 to support your professional development.
• Regular team activities, drinks and company events.

Who we are

"LYNX helps you invest in yourself." "Working at LYNX means joining the LYNX family." "The development opportunities make LYNX the best place to work."

This is what our employees say about LYNX, and it reflects exactly what we aim to offer: an environment where you can get the best out of yourself.

From our offices in Amsterdam, Ghent, Berlin, and Prague, we work every day to provide private and professional clients with the best trading opportunities through a fast, user-friendly, and reliable platform.

LYNX is an international FinTech company where around 300 colleagues contribute to client success across Europe in an informal, collaborative, and growth-oriented environment.

We're an equal-opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation/identity, disability or neurodiversity.