Product Manager Awareness & Lead Acquisition West

Lynx Beleggen; Amsterdam; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary based on experience

Flexible working hours at our office

Fixed 13th-month salary

Pension scheme NL/DE/BE

Travel expense reimbursement

Annual training budget €2,000

Team outings and annual weekend trip

Job summary

Lynx Beleggen, headquartered in Amsterdam, is seeking a Product Manager for Awareness & Lead Acquisition to own Dutch, Belgian, and other European markets. You will translate segmentation into market plans and deliver a unified roadmap with cross-team alignment.

You will work with the East team for a consistent approach and with Client Acquisition to hand off leads through to conversion, while driving privacy-compliant initiatives and performance metrics.

Qualifications

• 3–5 years in product management with measurable business outcomes.
• Strong experience with digital and brand marketing, acquisition funnels and customer research.
• Data-driven mindset: KPI management, analytics, BI or SQL.
• Strong stakeholder management across Marketing, Engineering, Sales and Operations.
• Experience operating in regulated contexts (privacy, KYC/AML/MiFID).
• Fluent English and Dutch, spoken and written.

Responsibilities

• Define a multi-quarter vision for Awareness & Lead Acquisition in the West markets.
• Adapt LYNX’s global STP approach into market plans, strategies and tactics.
• Own and prioritise a living roadmap for acquisition capabilities.
• Drive initiatives from discovery through implementation.
• Analyse customer behaviour, campaign performance and competitor activity.
• Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate, ROMI and estimated CLV.
• Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.

Skills

Product management

Data-driven mindset

Stakeholder management

English & Dutch fluency

Fintech experience

Tools

CRM software

Marketing automation

SQL

Job description

As Product Manager Awareness & Lead Acquisition West, you own the awareness and lead-generation journey across the Netherlands, Belgium, France, Finland and our .com domain.

You translate our global segmentation and targeting approach into market plans and customer-facing campaigns, and turn that into a roadmap your squad can deliver against.

You’ll work closely with the East team for one consistent marketing approach, and with Client Acquisition on lead handover through to conversion.

What you’ll do

• Define a multi-quarter vision for Awareness & Lead Acquisition in the West markets.
• Adapt LYNX’s global STP approach into market-specific plans, strategies and tactics.
• Own and prioritise a living roadmap for acquisition capabilities.
• Drive initiatives from discovery through implementation.
• Analyse customer behaviour, campaign performance and competitor activity.
• Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate, ROMI and estimated CLV.
• Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.

Who you are

You’re a product professional with genuine marketing craft and a feel for the Dutch/Belgian market.

• 3–5 years in product management with proven, measurable business outcomes.
• Strong experience with digital and brand marketing, acquisition funnels and customer research.
• Data-driven mindset: marketing analytics, KPI management, self-serve BI or SQL.
• Strong stakeholder management across Marketing, Engineering, Sales and Operations.
• Experience operating in regulated contexts (privacy, security, KYC/AML/MiFID).
• Fluent English and Dutch, spoken and written.

Nice to have

• Experience within fintech, brokerage or financial services.
• Deep SEO, SEA and paid-media expertise.
• Experience with CRM, marketing automation and attribution modelling.

What we offer

• A competitive salary based on experience.
• Flexible working hours at our office in the heart of the city.
• A fixed 13th-month salary.
• Pension scheme for NL/DE/BE.
• Travel expense reimbursement.
• An annual training budget of €2,000, freely allocated to your professional development.
• Team outings, social drinks, and an annual weekend trip with the entire team.

Who we are

“LYNX helps you invest in yourself.” “Working at LYNX means joining the LYNX family.” “The development opportunities make LYNX the best place to work.”

This is what our employees say about LYNX, and it reflects exactly what we aim to offer: an environment where you can get the best out of yourself.

From our offices in Amsterdam, Ghent, Berlin, and Prague, we work every day to provide private and professional clients with the best trading opportunities through a fast, user-friendly, and reliable platform.

LYNX is an international FinTech company where around 300 colleagues contribute to client success across Europe in an informal, collaborative, and growth-oriented environment.

We’re an equal‑opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation/identity, disability or neurodiversity.