Senior Product Manager - East Awareness & Lead Acquisition

Lynx Beleggen; Amsterdam; Sur place; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

13th-month salary

Pension NL/DE/BE

Travel expense reimbursement

Annual training budget €2,000

Team activities

Résumé du poste

Lynx Beleggen is seeking a Senior Product Manager Awareness & Lead Acquisition to own the full journey across East markets, coordinating with teams in Amsterdam and across Europe.

You will define strategy for brand awareness, paid and organic acquisition, content, campaigns, landing pages and marketing automation, turning it into a concrete roadmap for your squad. Fluent English and German or Czech are required.

Qualifications

• 5+ years in product management with measurable outcomes.
• Strong experience with digital marketing and acquisition funnels.
• Data-driven mindset with KPI management and basic SQL.
• Fluent English and German or Czech, spoken and written.

Responsabilités

• Define a multi-quarter vision for Awareness & Lead Acquisition in the East markets.
• Own and prioritise a living roadmap for acquisition capabilities.
• Drive initiatives from discovery through implementation with epics, stories and trade-offs.
• Analyse customer behaviour, campaign performance, competitor activity and market trends.
• Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate and ROMI.
• Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.
• Coach Product Owners and Business Analysts and raise product standards across the squad.

Connaissances

Product management

Performance marketing

Digital marketing

Acquisition funnels

Stakeholder management

Leadership

Outils

CRM systems

Marketing automation

Attribution modelling

Description du poste

Lynx Beleggen is seeking a Senior Product Manager Awareness & Lead Acquisition to own the full journey across East markets, coordinating with teams in Amsterdam and across Europe.

You will define strategy for brand awareness, paid and organic acquisition, content, campaigns, landing pages and marketing automation, turning it into a concrete roadmap for your squad. Fluent English and German or Czech are required.