EU Enterprise Marketing Lead - AI-Powered Retail Growth (Remote)

Blue Lynx; Netherlands; Remote; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Unlimited holidays

Competitive pay

Global exposure

Autonomy

Job summary

Blue Lynx is seeking a Senior Manager, Enterprise Marketing to join the team remotely from the Netherlands. The role leads European marketing strategy, localization, and programs to drive brand awareness and pipeline across multiple markets.

The candidate should have 8–10+ years in B2B SaaS marketing, with a track record of launching technology in new markets, building credibility, and delivering measurable pipeline. Fluency in English is required, with multilingual skills a plus.

Qualifications

• 8–10+ years of B2B marketing experience in SaaS or enterprise technology.
• Fluent in English, both written and spoken.
• Experience launching technology in new markets, building brand awareness and pipeline.
• Strong stakeholder management and project management skills.
• Ability to work independently and cross-functionally across teams and time zones in a fast-paced environment.

Responsibilities

• Own and execute the European marketing strategy, roadmap, and performance against commercial objectives.
• Analyse the European grocery technology landscape, competition, retailer buying dynamics, and market nuances.
• Develop localised brand, product, and sales enablement materials for priority European markets.
• Coordinate full-funnel digital campaigns with growth marketing teams and local agencies.
• Oversee website localisation and optimisation to strengthen the company’s European digital presence.
• Manage CRM nurture strategies and tailored content across the customer funnel.
• Develop thought leadership and data-driven content strategies in collaboration with PR.
• Support European business development, active pipeline, and in-flight accounts.
• Develop co-marketing materials and joint go-to-market programs with strategic partners.
• Manage European trade shows and events with internal teams, partners, and local vendors.
• Design event programs to generate pipeline, accelerate deals, and drive commercial follow-through.

Skills

Fluent English

B2B marketing

Stakeholder management

Project management

Job description

Blue Lynx is seeking a Senior Manager, Enterprise Marketing to join the team remotely from the Netherlands. The role leads European marketing strategy, localization, and programs to drive brand awareness and pipeline across multiple markets.

The candidate should have 8–10+ years in B2B SaaS marketing, with a track record of launching technology in new markets, building credibility, and delivering measurable pipeline. Fluency in English is required, with multilingual skills a plus.