Product manager in fintech

Agência Lynx; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Fixed 13th-month salary

Pension scheme NL/DE/BE

Travel expense reimbursement

Annual training budget of €2,000

Regular team activities, drinks and公司‑

Job summary

LYNX в Восточной Европе ищет старшего руководителя продукта, отвечающего за осведомленность и привлечение лидов в East регионах. Вы сформируете стратегию бренда, каналов и воронки, определите дорожную карту и обеспечите согласованность с West командой.

У вас будет опыт в performance-маркетинге, управлении сквадом и анализе KPI, включая MQL, ROMI и стоимость привлечения. Требуется свободное владение английским и немецким или чешским языками.

Qualifications

• 5+ лет в управлении продуктом с измеримыми результатами
• Опыт в цифровом маркетинге и воронках привлечения
• Управление заинтересованными сторонами: маркетинг, инженерия, продажи, операции

Responsibilities

• Определять много-каскадную стратегию Awareness & Lead Acquisition в Восточных рынках.
• Владеть живой дорожной картой развития возможностей привлечения
• Вести инициативы от идеи до реализации, с эпиками и историями
• Анализировать поведение клиентов, результаты кампаний и рыночные тренды
• Не забывать об OKR по узнаваемости бренда, MQL, стоимости лида, конверсии и ROMI
• Обеспечивать соответствие требованиям приватности и финансовой рекламы
• Наставлять Product Owners и бизнес-аналитиков, повышая стандарты команды

Skills

Product leadership

Performance marketing

Digital marketing

Data analytics

Stakeholder management

English

German

Tools

CRM

Marketing automation

Attribution modelling

Job description

Описание:

As Senior Product Manager Awareness & Lead Acquisition East, you own the full awareness and lead-generation journey across Germany, Austria, Switzerland, Poland, the Czech Republic and Slovakia. You define the strategy behind how LYNX earns brand awareness and generates qualified leads, brand positioning, content, paid and organic acquisition, campaigns, landing pages and marketing automation; then turn it into a roadmap your squad executes. You’ll work hand-in-hand with the West team for one consistent marketing approach, and with Client Acquisition on smooth lead handover through to conversion.

Задачи:

Define a multi-quarter vision for Awareness & Lead Acquisition in the East markets, including a clear STP (segment, targeting, positioning) model. Own and prioritise a living roadmap for acquisition capabilities. Drive initiatives from discovery through implementation, with clear epics, stories and trade-offs. Analyse customer behaviour, campaign performance, competitor activity and market trends. Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate and ROMI. Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements. Coach Product Owners and Business Analysts and raise product standards across the squad.

Требования:

You’re a senior product leader with real performance-marketing chops and a genuine feel for the Eastern/Central European market. 5+ years in product management with proven, measurable business outcomes; ownership of a squad-level scope. Strong experience with digital marketing, acquisition funnels and customer research/experimentation. Data-driven mindset: marketing analytics, KPI management, self-serve BI or basic SQL. Strong stakeholder management across Marketing, Engineering, Sales and Operations. Experience operating in regulated contexts (privacy, security, KYC/AML/MiFID). Fluent English and German or Czech, spoken and written.

Будет плюсом:

• Experience within fintech, brokerage or financial services


• Deep SEO, SEA and paid-media expertise


• Experience with CRM, marketing automation and attribution modelling

Условия:

• A senior role with real ownership over how LYNX builds brand awareness and generates leads across Eastern Europe.


• Close collaboration with senior management and specialists across the organisation.


• A fixed 13th-month salary.


• Pension scheme NL/DE/BE.


• Travel expense reimbursement.


• An annual training budget of €2,000 to support your professional development.


• Regular team activities, drinks and company events.