Performance Marketing Specialist

Banen in Marketing; Amsterdam; Hybrid; EUR 35,000 - 52,000; Full time

Benefits offered by this job

Fresh lunch, coffee & snacks

25 holidays

Travel expenses covered

Pension plan

Phone & laptop provided

Job summary

Picnic is seeking an early career Performance Marketing Specialist to join our Acquisition team in Amsterdam. You’ll learn how to run app campaigns, optimize performance, and contribute to growth across Meta, TikTok and Google Ads.

You’ll work with our analytics tools and creative team, gaining hands-on experience in a fast-growing scale-up in the grocery sector. English fluency is required; Dutch or other languages are a plus.

Qualifications

• MSc in Business Administration, Marketing or equivalent.
• 1–2 years in performance marketing or mobile app user acquisition.
• Strong analytical mindset; proficient with data tools.
• Eager to learn Google Ads, Meta and TikTok ads.
• Excellent communication and teamwork skills.
• Fluent in English; Dutch/German/French a plus.
• Eligible to work in the Netherlands.

Responsibilities

• Assist in setting up and managing campaigns on Meta, TikTok and Google Ads.
• Monitor and analyze campaign performance using Adjust and Tableau to optimize results.
• Collaborate with the creative team to develop engaging ad content.
• Stay updated on industry trends and best practices in mobile growth marketing.

Skills

Analytical mindset

Data analysis

English fluency

Teamwork

Communication

Education

MSc in Business Administration/Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Adjust

Tableau

Google Sheets

Excel

Job description

Picnic is looking for an early career Performance Marketing Specialist with a passion for digital marketing and data-driven growth. If you’re excited to learn how to run app campaigns, optimize performance, and drive real results, this is your chance to gain hands-on experience in a fast-growing scale-up in the grocery industry. As a Performance Marketing Specialist, you’ll work closely with our experienced Acquisition team and contribute to exciting projects.

• Assisting in setting up and managing campaigns on Meta, TikTok and Google Ads.
• Monitoring and analyzing campaign performance using tools like Adjust and Tableau to optimize results.
• Working with our creative team to develop engaging ad content.
• Keeping up with industry trends and learning best practices in mobile growth marketing.

MSc. degree in Business Administration, Marketing or equivalent
1-2 years of hands-on performance marketing or mobile app user acquisition experience
Strong analytical mindset with an interest in working with data and performance metrics. Excellent in using Google Sheets, Excel or any other data tool to analyze and present insights
Eager to learn about Google Ads, Meta and TikTok ads
Excellent communication and teamwork skills
Strong affinity in the mobile app industry
Professional fluency in English is required, proficiency in Dutch, German or French is a plus
Eligible to work in the Netherlands

• Fresh Lunch, coffee, and snacks
• At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?