Junior Digital Marketing Specialist Amsterdam

Banen in Marketing; Amsterdam; Hybrid; EUR 34,000 - 46,000; Full time

Benefits offered by this job

Fresh Lunch

Relocation

25 holidays

Travel expenses

Pension plan

Phone and laptop

Job summary

Picnic is looking for an entry-level digital marketing enthusiast to help optimize our website and organic search presence. You’ll explore how customers find our brand, collaborate with developers and designers to improve pages, and create content that resonates.

Proficiency in Dutch and English, plus a strong analytics mindset, is required; AI-powered marketing ideas are encouraged. You will work with data tools like Google Analytics, Google Search Console, and Semrush to measure impact and

Qualifications

• MSc. degree in Business Administration, Marketing or equivalent.
• Up to 1 year of hands-on digital marketing experience.
• Fluent in Dutch and English.
• French or German is a plus.
• Strong analytical mindset with an interest in data and performance metrics.
• Proficient in using Google Sheets, Excel or any data tool to analyze and present insights.
• Passion for AI to automate, simplify, and improve marketing tasks.
• Excellent communication and teamwork skills.
• Strong affinity in the consumer retail industry.

Responsibilities

• Understand what customers are looking for: research how customers discover brands online and identify opportunities.
• Grow our organic traffic: help increase visibility across Google and AI search.
• Improve our website: work with developers, designers and copywriters to implement improvements.
• Create better content: help optimize existing pages and develop new content.
• Turn data into action: use Google Analytics, Google Search Console and Semrush to measure results and identify opportunities.
• Experiment and learn: test ideas, analyze results, and apply learnings to next improvements.

Skills

Analytics

Digital marketing

Data analysis

Teamwork

Dutch & English

Education

MSc in Business Administration or Marketing

Tools

Google Analytics

Google Search Console

Semrush

Google Sheets/Excel

Job description

HBO

Ready to start your career in digital marketing? At Picnic, you’ll get the opportunity to develop into an expert in one of the most important areas of digital growth: our website and organic search. We’re looking for someone early in their marketing career who is curious, analytical and eager to learn. Maybe you’ve completed a marketing internship, worked on digital campaigns, or created content for a website. What matters most is that you’re excited about digital marketing and want to understand what makes people discover and choose a brand online.

• Understand what customers are looking for: Research how customers discover brands online and identify opportunities for Picnic to reach them with useful and relevant content.
• Grow our organic traffic: Help increase Picnic’s visibility across Google search and AI search.
• Improve our website: Work with developers, designers and copywriters to implement improvements to our website.
• Create better content: Help optimize existing pages and develop new content that is useful for our customers.
• Turn data into action: Use tools such as Google Analytics, Google Search Console and Semrush to measure the results of your work and identify new opportunities.
• Experiment and learn: Come up with ideas, test them, analyze the results, and use what you learn to make the next improvement. Develop your organic growth expertise over time.

MSc. degree in Business Administration, Marketing or equivalent. Up to 1 year of hands-on digital marketing experience. Fluent in Dutch and English. French or German is a plus. Strong analytical mindset with an interest in working with data and performance metrics. Proficient in using Google Sheets, Excel or any other data tool to analyze and present insights. Passionate about using AI to automate, simplify, and improve everyday marketing tasks. Eager to learn and develop your digital marketing expertise. Excellent communication and teamwork skills. Strong affinity in the consumer retail industry.

• Fresh Lunch, coffee, and snacks
• Relocation
• All the rest: At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?