Campaign Manager - Customer Activation

Picnic Technologies; Amsterdam; On-site; EUR 52,000 - 70,000; Full time

Benefits offered by this job

Fresh Lunch, coffee, and snacks

CZ health insurance discount

Lease a Bike program

Lepaya courses for personal growth

OpenUp access to mental wellbeing

25 holidays

Travel expenses covered

Pension plan

Phone and laptop provided

Job summary

Picnic is seeking a Campaign Manager to own end-to-end customer campaigns, from product launches to weekly promotions, and to tell the right story at the right time. You'll drive engagement through creative activations and data-driven optimizations, shaping the customer experience across channels.

You'll collaborate with analysts, creatives, and other Picnic teams, using Excel dashboards to monitor results and iterate quickly.

Qualifications

• MSc in Business Administration, Economics, Analytics, or related field.
• 0-2 years of experience in a commercial, analytical, or product-focused role.
• Internships, student organizations, or extracurricular initiatives are mandatory.
• Confident using data to drive decisions with Excel and dashboards.

Responsibilities

• Plan and execute 360 campaigns across channels to create cohesive customer experiences.
• Set up and monitor newsletters, push notifications, and weekly communications.
• Highlight features and assortment to inform customers about Picnic's products.
• Conduct A/B testing to optimize campaign performance.
• Boost weekly sales through targeted campaigns and promotions.
• Collaborate with analysts, creatives, and other teams to maximize impact.

Skills

Data analysis

Excel

Dashboards

Cross-functional collaboration

English fluency

Education

MSc in Business Administration, Economics, Analytics, or related field

Tools

Salesforce

Selligent

Marketing automation platforms

Job description

At Picnic, every feature, campaign, and update is designed with our customers in mind. As a Campaign Manager, you’ll be at the heart of our customer marketing and weekly campaigns - from product launches to Christmas promotions. Your job? Telling the right story, in the right place, at the right time.

You’ll run end-to-end campaigns, set up and monitor communications, drive engagement through creative activations, and use data to boost impact. Whether it’s testing new ideas or pushing weekly sales, you’ll help grow our customer base and keep them coming back.

Tricks of the trade

Plan and execute 360 campaigns: Develop and manage cross-channel campaigns to create cohesive and engaging customer experiences like our Christmas campaign.

Set up and monitor communications: Create and oversee creation and delivery of newsletters, push notifications, and other weekly and daily communications to keep customers informed and drive visits to our app.

Highlight features and assortment: Communicate the value of Picnic’s features and product range to inspire and inform customers.

A/B testing: Perform experiments to optimize communication strategies and improve campaign performance.

Boost weekly sales: Set up and execute targeted sales pushes to drive extra demand and meet business goals.

Collaborate across teams: Work closely with analysts, creatives, and other Picnic teams to ensure campaigns deliver maximum impact.

Your superpowers

You bring the right mix of street smartness, creativity, and commercial drive, ready to own challenges and grow fast.

You’re finishing (or just finished) your MSc in Business Administration, Economics, Analytics, or a related field.

Between 0 -2 years of experience in a commercial, analytical, or product-focused role within FMCG or retail

Practical experience gained via internships, student organizations, or extracurricular initiatives is mandatory

Confident using data to drive decisions - Excel and dashboards don’t scare you.

Able to think analytically, act practically, and iterate fast.

You’re a natural collaborator and communicator , not afraid to own your projects across teams and stakeholders.

You’re fluent in English (bonus for Dutch, German or French!)

You have love for food, retail, tech - or all three!

Bonus: Experience with tools like Salesforce, Selligent, or marketing automation platforms.

Picnic perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

Join us and make an impact!

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

1. CV screening
2. Phone screening
3. Online assessment
4. Interviews
5. Assessment day
6. Closing interview
7. Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Our Mentality

At Picnic, we build from scratch with an owner’s mindset. We dive into the unknown, taking end-to-end responsibility for every outcome, going the extra mile to tackle complex challenges. We turn insights into action, working as a team to get things done. We move fast, never compromising on quality or long-term impact. With grit and commitment we build what has never been built before!