Performance Marketing Lead: Data-Driven Gaming Growth

Pearl Abyss; Amstelveen; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Public Transport Expenses Coverage - €

Lifestyle Wallet - €150/month

Personal Growth Wallet - €1,200/year

Monthly Health Care Allowance - €150

Birthday/Summer/Winter benefits - €600

Sponsored lunch in the office

Annual health checkup

Job summary

Pearl Abyss, a leading global games company, is seeking an analytical and commercially minded Performance Marketing Manager to lead performance marketing across titles in the EMEA region.

You will own forecasting, measurement, and optimization, partnering with Product Marketing, Creative Services and headquarters in Korea to deliver data-driven campaigns and measurable growth across Black Desert, Crimson Desert, DokeV, PLAN 8 and future releases.

Qualifications

• 3+ years of experience in Performance Marketing, Marketing Analytics or User Acquisition.
• Strong understanding of marketing attribution, campaign measurement and performance analysis.
• Advanced Excel or Google Sheets skills with experience building forecasts, reports and performance models.
• Excellent analytical and problem-solving skills.
• Excellent written and verbal communication in Korean and English.
• Ability to translate complex data into clear business recommendations.
• Passion for video games and digital marketing.

Responsibilities

• Own the performance marketing framework across Pearl Abyss titles in the EMEA region.
• Support campaign planning through forecasting, scenario modelling and budget recommendations.
• Identify opportunities to improve marketing effectiveness through continuous testing and optimization.
• Monitor KPIs and identify risks and opportunities throughout the product lifecycle.
• Develop and maintain tracking frameworks ensuring reliable campaign measurement and data integrity.
• Develop reporting that provides meaningful insights for regional leadership and headquarters.
• Manage marketing measurement tools and attribution platforms (GA4, GTM) and other reporting solutions.
• Continuously improve marketing processes through automation, reporting enhancements and data quality improvements.
• Partner with Product Marketing, Social Media Marketing and HQ to improve campaign performance through data insights.
• Collaborate with external partners and agencies to ensure accurate measurement and optimization.

Skills

Performance Marketing

Marketing Analytics

Forecasting

Excel/Sheets

Data analysis

Tools

GA4

Google Tag Manager

Job description

Pearl Abyss, a leading global games company, is seeking an analytical and commercially minded Performance Marketing Manager to lead performance marketing across titles in the EMEA region.

You will own forecasting, measurement, and optimization, partnering with Product Marketing, Creative Services and headquarters in Korea to deliver data-driven campaigns and measurable growth across Black Desert, Crimson Desert, DokeV, PLAN 8 and future releases.