Migration & Modernization Business Development Manager

NetApp; Haarlemmermeer; On-site; EUR 120,000 - 180,000; Full time

Job summary

NetApp is seeking a Migration & Modernization Business Development Manager to drive demand and accelerate growth across EMEA/LATAM. You will build pipeline, engage customers and partners, and shape strategic decisions for data infrastructure modernization in hybrid/multi-cloud environments.

The role focuses on identifying opportunities, creating executive-level engagement, and expanding bookings through transformation programs, migration events, and enterprise partnerships.

Qualifications

• 8+ years in BD, Go-To-Market, or modernisation/infra spaces.
• Proven pipeline generation and revenue growth in enterprise tech.
• Experience building target account strategies from triggers.
• Strong hybrid/multi-cloud, data infra, and modernization knowledge.
• Ability to present business cases to CIOs/CFOs and senior leaders.
• Stakeholder management and cross-functional leadership skills.
• Fluent English and willingness to travel across EMEA/LATAM.

Responsibilities

• Own Migration & Modernization pipeline strategy across EMEA/LATAM.
• Identify target accounts via modernization triggers and opportunities.
• Execute campaigns, workshops, executive engagements, and assessments.
• Develop executive relationships to uncover opportunities.
• Expand opportunities within existing customers through modernization and cloud.
• Drive partner-sourced pipeline with hyperscalers and SI partners.
• Create repeatable GTM plays for migration and modernization value.

Skills

BD/Go-To-Market

Pipeline generation

Enterprise tech sales

Account strategies

Hybrid/multi-cloud

Business case skills

Leadership

English fluent

Willing to travel

Job description

NetApp is helping organizations modernize their data infrastructure across hybrid and multi-cloud environments while maintaining control, security, governance, and flexibility. As organizations navigate cloud migrations, data center modernization, regulatory requirements, virtualization changes, and infrastructure refresh cycles, there is a significant opportunity to engage earlier in transformation decisions.

The Migration & Modernization Business Development Manager is responsible for creating demand, generating qualified pipeline, and accelerating growth across EMEA/LATAM. This is a highly strategic business development role focused on identifying market opportunities, engaging customers and partners, and driving measurable pipeline and bookings growth. Success will be measured by pipeline creation, opportunity progression, and business impact.

Job Summary

Key Responsibilities

Drive Pipeline Growth

• Own the Migration & Modernization pipeline generation strategy across EMEA/LATAM.
• Identify and prioritize target accounts based on modernization triggers such as infrastructure refreshes, end-of-life technologies, cloud migrations, virtualization changes, regulatory initiatives, and data center transformation projects.
• Work with Sales, Marketing, and Partners to execute campaigns, workshops, executive engagements, and assessments that generate qualified opportunities.
• Develop executive-level relationships and engage directly with customers to uncover and qualify opportunities.

Accelerate Business Growth

• Expand opportunities within the existing customer base through modernization and cloud transformation initiatives.
• Drive net-new business through migration events, competitive displacement opportunities, and infrastructure transformation programs.
• Identify growth areas, improve conversion rates, and help scale repeatable demand-generation motions.

Develop Go-to-Market Plays

• Create and refine migration and modernization value propositions focused on hybrid cloud, data center modernization, workload mobility, virtualization transformation, sovereignty, compliance, and consumption-based models.
• Build repeatable programs that provide account targeting, customer messaging, business value frameworks, competitive positioning, and pipeline generation activities.

Enable the Field

• Equip Client Executives, Systems Engineers, and Partner teams with the tools, messaging, and frameworks needed to identify and qualify modernization opportunities.
• Support strategic opportunities through executive engagement, business case development, and competitive positioning.

Partner & Ecosystem Engagement

• Build joint migration and modernization programs with hyperscalers, systems integrators, managed service providers, cloud providers, and other strategic partners.
• Drive partner-sourced pipeline through joint customer engagements and migration initiatives.

What Success Looks Like

• Consistent creation of net-new, self-sourced Migration & Modernization pipeline.
• Growth in bookings and opportunity conversion rates.
• Increased partner-sourced opportunities and customer expansion initiatives.
• Greater adoption of modernization plays across Sales and technical teams.
• Increased engagement earlier in customer transformation decisions.

Job Requirements

Required

• 8+ years of experience in Business Development, Strategic Sales, Go-to-Market, Cloud Transformation, or Infrastructure Modernization.
• Proven track record of generating pipeline and influencing revenue growth within enterprise technology environments.
• Experience building target account strategies and identifying opportunities based on business or technology trigger events.
• Strong understanding of hybrid cloud, multi-cloud, data infrastructure, virtualization, cloud migration, and modernization strategies.
• Ability to develop and present business cases to senior business and technology leaders, including CIOs and CFOs.
• Strong stakeholder management and cross-functional leadership skills.
• Fluent English and willingness to travel across EMEA/LATAM as required.

Preferred

• Experience working with AWS, Microsoft Azure, Google Cloud, or large systems integrators.
• Understanding of regulatory and sovereignty requirements including DORA, NIS2, and data residency considerations.
• Experience supporting large-scale migration, virtualization, cloud, or data center transformation projects.
• Additional European language skills are advantageous.

Why Join NetApp?

You will play a pivotal role in helping customers modernize their infrastructure, transform how they manage data across hybrid and multi-cloud environments, and shape strategic technology decisions across EMEA and LATAM. This is an opportunity to build and scale a high-impact business motion with direct influence on growth, market expansion, and customer success.