MedTech Brand Leader: Senior Creative Designer (Hybrid)

ViCentra B.V.; Utrecht; Hybrid; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

ViCentra B.V. in Utrecht is seeking a Senior Creative Designer to own our creative output end to end, translating brand and marketing goals into compelling concepts across campaigns, content, video, social media and product collateral.

You will bring the Kaleido brand to life across touchpoints, ensuring consistency and alignment with our values. Join a team shaping MedTech branding with a customer-first mindset and growth-driven creativity.

Qualifikationen

• Bachelor's or Master's degree in Graphic Design, Visual Communication, Marketing or a similar field.
• Hands-on experience with the Adobe Creative Suite, including InDesign, Photoshop and Illustrator.
• Proven track record of strong conceptual ideas, creative flair and typographic skills.
• Experience creating and managing content across text, image and video, with working knowledge of SEO, keyword research, Google Analytics and online marketing channels.

Aufgaben

• Champion and evolve the ViCentra and Kaleido brand identity across print, digital, packaging and video, and own the brand and creative style guide as it evolves.
• Lead creative concepting and direction for commercial and marketing campaigns, turning business objectives into compelling creative ideas.
• Partner with Marketing Managers and the wider team to shape creative strategy for product launches and campaigns.
• Generate, edit and publish original content across owned channels, and oversee design and content on social media, including scheduling and community engagement.
• Own end to end video and motion content production, from concept through final edit, for campaigns, social and internal use.
• Lead creative development for product packaging, ensuring compliance with brand standards and regulatory requirements, in partnership with Product Development on new launches.
• Brief, manage and review work from external creative agencies and freelancers, and manage creative budgets and timelines for outsourced work.
• Research market, competitor and category trends to keep ViCentra's creative direction sharp and relevant.

Kenntnisse

Brand identity

Creative direction

Video editing

Graphic design

Adobe Creative Suite

SEO basics

Ausbildung

Graphic Design degree

Marketing background

Tools

Adobe InDesign

Photoshop

Illustrator

Premiere

After Effects

Jobbeschreibung

ViCentra B.V. in Utrecht is seeking a Senior Creative Designer to own our creative output end to end, translating brand and marketing goals into compelling concepts across campaigns, content, video, social media and product collateral.

You will bring the Kaleido brand to life across touchpoints, ensuring consistency and alignment with our values. Join a team shaping MedTech branding with a customer-first mindset and growth-driven creativity.