Media Activation Manager

Beiersdorf Group; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Beiersdorf seeks a Media Activation Manager Netherlands to drive data-led media strategies and activations within the Benelux framework. Based in the Netherlands, you will collaborate with the France/Benelux team and coordinate with local and cross-border partners to optimize campaigns and ROI.

You will manage agencies, lead budgeting and performance evaluations, and ensure alignment with global brand guidelines while embracing Beiersdorf’s values. English and Dutch fluency is required.

Qualifications

• 5+ years in media agencies or FMCG in a similar role.
• Proven track record in digital across paid and owned channels.
• Strong stakeholder management and cross-border cooperation.
• Fluent in English and Dutch.

Responsibilities

• Analyze market, competition and local landscape, deriving learnings.
• Manage projects and brief agencies via our integrated media platform.
• Execute Marketing Mix Modelling for the Netherlands with agencies.
• Inform internal stakeholders about strategy and developments.
• Coordinate with e-commerce on full-funnel strategy and upper-funnel touchpoints.
• Ensure dashboards and reports are completed accurately.
• Lead agency relationships and budgets, ensuring alignment with strategy.

Skills

Digital media strategy

Paid & owned media

Project management

Cross-border collaboration

English proficiency

Dutch language

Education

Bachelor’s or Master’s degree in marketing/digital/business

Job description

Your Tasks

We want to enable superior skincare for our consumers which starts with reaching them via meaningful touchpoints. It is therefore an important part of our strategy to create superior consumer experiences. We are committed to continuously strengthening ourcommunications capabilities and are therefore looking for our next Media & Activation talent to drive impactful, data-led media strategies and innovative activations that connect with our consumers in the moments that matter.

The Media Activation Manager Netherlands is a member of our iCom France/Benelux andMarketing Benelux team, reporting to the Media Strategy & Planning Lead NIVEAFrance/Benelux. The role is based in the Netherlands. But being part of theFrance/Benelux team, certain projects will also have a cross-border scope and you may be asked to take the lead for the entire Benelux on certain occasions.

You will work closely on Benelux strategies together with your counterpart in Belgium, the Media Data & Analytics Manager, and the PR & Influencer Manager for the Netherlands, leveraging synergies & learnings.

Your Tasks

• Analyze the market, competition, and local landscape, and derive learnings from previous years and campaigns
• Manage projects, including briefing agencies via our integrated media platform for our brands, and act as the daily point of contact for the media agency in executing campaigns
• Execute the Marketing Mix Modelling for the Netherlands in collaboration withmarketing agencies, build and integrate learnings into media plans to increasethe ROI of our media investments
• Keep internal stakeholders informed about strategy and developments, as well as key customers when relevant
• Collaborate with the e-commerce team on full-funnel strategy and act as the lead incoordinating with the media agency on upper-funnel touchpoints
• Implement with excellence in execution the action plans defined in the strategy incollaboration with our Brand Managers
• Ensure international golden rules are implemented, and that dashboards and reports are completed accurately

Agency management

• Act as the main point of contact for digital marketing & media agencies, together with the Media Strategy & Planning Lead
• Maintain daily contact with agencies on the scope of work and budgets in alignment with the Media Strategy & Planning Lead and Regional & Global Media
• Coordinate campaigns with local agencies for media & digital and manage contracts and performance evaluations
• Coordinate budgets and ensure accurate landing according to the briefing

Corporate branding and compliance guidelines

• Ensure alignment of the corporate brand image with global identity guidelines and the adequate use of institutional information, both internally and externally
• Ensure alignment with our company values

Your Profile

• Bachelor’s or Master’s degree in marketing/digital/business is preferred
• 5+ years of relevant work experience in media agencies or FMCG in a similarrole
• Proven track record in digital across both paid and owned channels
• Business proficiency in English and fluency in Dutch; both are mandatory
• Digital savvy, aware of the latest trends in the local and international digital landscape
• Experience in creating full-funnel campaigns and integrating Marketing Mix Modelling learnings
• Creative mindset with the ability to challenge or, if needed, create marketing concepts
• Assertiveness and ability to listen and build consensus
• Ownership and proactivity on taking the lead on projects
• Ability to drive simplicity and quick action in a complex environment
• Initiative and curiosity to spot and pursue opportunities ahead of the competition. Flexibility to revise and adapt plans if necessary and proactively suggest appropriate adjustments

At Beiersdorf, we aim to help people feel good about their skin – and our commitment goes far beyond skincare. For 140 years, we have been developing innovative skin and body care products for renowned brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society. Behind every brand, every product, and every achievement stand our more than 20,000 employees. It is for them that we foster a culture of inclusion, respect, and trust, closely aligned with our values – CARE, COURAGE, SIMPLICITY, and TRUST. We embrace diversity by valuing the uniqueness of every individual and committing to equal opportunities for all.

Additional information

We embrace Diversity and Inclusion and are committed toprovidingequal opportunities toallofour applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural,ethnicor national origins.