Brand Manager Davitamon- Benelux

Perrigo Company plc; Rotterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Office Rotterdam/Ghent

Job summary

Perrigo Company plc is seeking a Brand Manager VMS Benelux to lead brand initiatives for Davitamon Benelux and related VMS products. Based in Rotterdam with travel to Ghent, you will shape strategies, launch products, and drive campaigns in a collaborative, international marketing environment.

You will work closely with Media & Digital, Trade Marketing, Sales, and Regulatory Affairs to grow brand awareness and consumer loyalty, while managing budgets and analyzing performance metrics.

Qualifications

• 3–5 years of experience in FMCG or OTC marketing.
• Relevant higher education required.
• Proven experience with product innovation and NPD.
• Experience in brand and advertising strategies, asset productions and media planning.
• Native Dutch and very good English; French is a plus.
• Willingness to travel between Rotterdam and Ghent.

Responsibilities

• Brand Strategy: Build and implement strategies to raise awareness, market position, and loyalty.
• Brand Identity: Maintain consistent brand image, tone, and messaging across channels.
• Product Launches: Plan and execute successful product introductions.
• Marketing Campaigns: Lead campaigns with media, digital teams, and agencies.
• Market Analysis: Use insights to shape effective strategies and tactics.
• Budget Management: Track budgets and report ROI to senior management.
• Performance Tracking: Monitor brand metrics and drive improvements.

Education

Higher degree

Job description

Description Overview

Are you a trailblazer with a passion for brand building and a desire to make a difference in the healthcare industry? Look no further than Perrigo, a leading global provider of over-the-counter healthcare products. As the Brand Manager VMS Benelux, you will have the opportunity to shape the future of our VMS brands such as Davitamon Benelux and connect with the next generation of consumers. Join us in our mission to empower individuals to take control of their health and well-being, while unleashing your creativity and innovation in a dynamic and inclusive work environment. Together, we can create a lasting impact on the lives of millions, all while kick-starting your career in an industry that truly matters. Are you ready to leave your mark?

As you will be part of the Benelux marketing team and joining the South-West Perrigo cluster, you will find an international environment which allows you to connect and work together with both local as international marketing colleagues but also other departments such as Media & Digital, Trade marketing (CS&E), Sales or Regulatory Affairs. Still enthusiastic to help us grow our VMS brands to the next level?

Scope of the Role

As a Brand Manager VMS Benelux you will be responsible for:

• Brand Strategy: Help building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty.


• Brand Identity: Maintaining the brand's overall image, tone, and personality. Ensuring consistent messaging across all marketing channels and materials, including advertising campaigns, social media, website, and packaging.


• Product Launches: Planning and executing successful product launches.


• Marketing Campaigns: Overseeing the creation and execution of marketing campaigns together with the media & digital team and agencies.


• Market Analysis: Utilizing centrally lead market research and consumer insights to understand target audiences, their needs, preferences, and behaviors. Applying these insights to develop effective marketing strategies and tactics that resonate with consumers.


• Budget Management: Managing marketing budgets, ensuring effective allocation of resources to maximize return on investment. Tracking expenses, analyzing costs, and providing regular reports to senior management.


• Performance Tracking: Tracking and analyzing brand performance metrics, such as market share, brand awareness, and customer satisfaction. Using data-driven insights to identify areas of improvement and discuss strategies with the Central teamto enhance brand performance.

Experience Required

What do you need to be successful in this role?

• An above-average interest in food supplements


• You are independent, take initiative and have a curious nature


• You are able to analyze complex data and draw concrete conclusions and actions


• You have strong communication and presentation skills and know how to convince on subject-matter, also towards executive and corporate teams


• You are good at bringing people together from different disciplines to ensure smooth project management


• Willingness to travel between the Dutch office (Rotterdam) and the Belgian office (Ghent) according to business needs


• Required experience:


• 3-5 years of experience in FMCG or OTC marketing


• Relevant education, higher degree required


• Proven experience with product innovation & NPD processes, business marketing, P&L management


• Proven experience with brand and advertising strategies, asset productions and media planning


• Native Dutch & very good English language skills. French is an added value


• Experience in leading projects involving cross functional, international collaborations in a corporate environment

What we can offer you

• A competitive salary and very good secondary employment benefits


• A hybrid working environment where you are at our office in Rotterdam or Ghent 3 days a week and the other days at a location of your choice