Senior Media Activation & Growth Lead

BEIERSDORF; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Job summary

Beiersdorf NV in Amsterdam is seeking a Media Activation Manager Netherlands to drive data-led media strategies and innovative activations for our NIVEA brands. You will be part of the France/Benelux Marketing team and coordinate with the Benelux counterparts, with cross-border projects occasionally led for the entire region.

You will analyze market dynamics, manage campaigns with agencies, execute Marketing Mix Modelling for the Netherlands, and ensure dashboards and reports reflect performance

Qualifications

• Bachelor's or Master's degree in marketing/digital/business.
• 5+ years in media agencies or FMCG in a similar role.
• Proven track record in digital across paid and owned channels.
• English business proficiency and fluent Dutch mandatory.
• Experience creating full-funnel campaigns and MMM learnings.
• Creative mindset with ability to challenge concepts.
• Ownership, proactivity, and lead on projects.
• Ability to drive simplicity and quick action in a complex environment.
• Initiative and curiosity to spot opportunities ahead of competition.

Responsibilities

• Analyze market, competition and local landscape; derive learnings from campaigns.
• Manage projects; brief agencies and coordinate with media agencies on campaigns.
• Execute Marketing Mix Modelling for the Netherlands with agencies; integrate learnings into media plans to improve ROI.
• Keep internal stakeholders informed about strategy and developments.
• Collaborate with e-commerce on full-funnel strategy and coordinate with agency on upper-funnel touchpoints.
• Implement action plans defined in strategy with Brand Managers.
• Ensure international branding rules and dashboards/reports are accurate.
• Coordinate agency management and budgets; evaluate performance.

Skills

Media planning

Digital marketing

Campaign management

English proficiency

Dutch language

FMCG experience

Education

Bachelor's or Master's degree

Job description

Beiersdorf NV in Amsterdam is seeking a Media Activation Manager Netherlands to drive data-led media strategies and innovative activations for our NIVEA brands. You will be part of the France/Benelux Marketing team and coordinate with the Benelux counterparts, with cross-border projects occasionally led for the entire region.

You will analyze market dynamics, manage campaigns with agencies, execute Marketing Mix Modelling for the Netherlands, and ensure dashboards and reports reflect performance