Media Activation Manager

BEIERSDORF; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Job summary

Beiersdorf NV in Amsterdam is seeking a Media Activation Manager Netherlands to drive data-led media strategies and innovative activations for our NIVEA brands. You will be part of the France/Benelux Marketing team and coordinate with the Benelux counterparts, with cross-border projects occasionally led for the entire region.

You will analyze market dynamics, manage campaigns with agencies, execute Marketing Mix Modelling for the Netherlands, and ensure dashboards and reports reflect performance

Qualifications

• Bachelor's or Master's degree in marketing/digital/business.
• 5+ years in media agencies or FMCG in a similar role.
• Proven track record in digital across paid and owned channels.
• English business proficiency and fluent Dutch mandatory.
• Experience creating full-funnel campaigns and MMM learnings.
• Creative mindset with ability to challenge concepts.
• Ownership, proactivity, and lead on projects.
• Ability to drive simplicity and quick action in a complex environment.
• Initiative and curiosity to spot opportunities ahead of competition.

Responsibilities

• Analyze market, competition and local landscape; derive learnings from campaigns.
• Manage projects; brief agencies and coordinate with media agencies on campaigns.
• Execute Marketing Mix Modelling for the Netherlands with agencies; integrate learnings into media plans to improve ROI.
• Keep internal stakeholders informed about strategy and developments.
• Collaborate with e-commerce on full-funnel strategy and coordinate with agency on upper-funnel touchpoints.
• Implement action plans defined in strategy with Brand Managers.
• Ensure international branding rules and dashboards/reports are accurate.
• Coordinate agency management and budgets; evaluate performance.

Skills

Media planning

Digital marketing

Campaign management

English proficiency

Dutch language

FMCG experience

Education

Bachelor's or Master's degree

Job description

Job Details

Contract Type: Limited, 1 Year / Full-Time

Country / City: Netherlands / Amsterdam

Company: Beiersdorf NV

Job Function: Marketing / Market Research

Your Tasks

We want to enable superior skincare for our consumers which starts with reaching them via meaningful touchpoints. It is therefore an important part of our strategy to create superior consumer experiences. We are committed to continuously strengthening our communications capabilities and are therefore looking for our next Media & Activation talent to drive impactful, data-led media strategies and innovative activations that connect with our consumers in the moments that matter.

The Media Activation Manager Netherlands is a member of our iCom France/Benelux and Marketing Benelux team, reporting to the Media Strategy & Planning Lead NIVEA France/Benelux. The role is based in the Netherlands. But being part of the France/Benelux team, certain projects will also have a cross-border scope and you may be asked to take the lead for the entire Benelux on certain occasions.

You will work closely on Benelux strategies together with your counterpart in Belgium, the Media Data & Analytics Manager, and the PR & Influencer Manager for the Netherlands, leveraging synergies & learnings.

• Analyze the market, competition, and local landscape, and derive learnings from previous years and campaigns
• Manage projects, including briefing agencies via our integrated media platform for our brands, and act as the daily point of contact for the media agency in executing campaigns
• Execute the Marketing Mix Modelling for the Netherlands in collaboration with marketing agencies, build and integrate learnings into media plans to increase the ROI of our media investments
• Keep internal stakeholders informed about strategy and developments, as well as key customers when relevant
• Collaborate with the e-commerce team on full-funnel strategy and act as the lead in coordinating with the media agency on upper-funnel touchpoints
• Implement with excellence in execution the action plans defined in the strategy in collaboration with our Brand Managers
• Ensure international golden rules are implemented, and that dashboards and reports are completed accurately

Agency Management

• Act as the main point of contact for digital marketing & media agencies, together with the Media Strategy & Planning Lead
• Maintain daily contact with agencies on the scope of work and budgets in alignment with the Media Strategy & Planning Lead and Regional & Global Media
• Coordinate campaigns with local agencies for media & digital and manage contracts and performance evaluations
• Coordinate budgets and ensure accurate landing according to the briefing

Corporate Branding and Compliance Guidelines

• Ensure alignment of the corporate brand image with global identity guidelines and the adequate use of institutional information, both internally and externally
• Ensure alignment with our company values

Your Profile

• Bachelor's or Master's degree in marketing/digital/business is preferred
• 5+ years of relevant work experience in media agencies or FMCG in a similar role
• Proven track record in digital across both paid and owned channels
• Business proficiency in English and fluency in Dutch; both are mandatory
• Digital savvy, aware of the latest trends in the local and international digital landscape
• Experience in creating full-funnel campaigns and integrating Marketing Mix Modelling learnings
• Creative mindset with the ability to challenge or, if needed, create marketing concepts
• Assertiveness and ability to listen and build consensus
• Ownership and proactivity on taking the lead on projects
• Ability to drive simplicity and quick action in a complex environment
• Initiative and curiosity to spot and pursue opportunities ahead of the competition. Flexibility to revise and adapt plans if necessary and proactively suggest appropriate adjustments

Additional Information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. CV with relevant references and certificates, salary expectation) and encourage you to upload your CV without a picture.