Benelux Media Activation Lead — Data-Driven, Full-Funnel

Beiersdorf Group; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Beiersdorf seeks a Media Activation Manager Netherlands to drive data-led media strategies and activations within the Benelux framework. Based in the Netherlands, you will collaborate with the France/Benelux team and coordinate with local and cross-border partners to optimize campaigns and ROI.

You will manage agencies, lead budgeting and performance evaluations, and ensure alignment with global brand guidelines while embracing Beiersdorf’s values. English and Dutch fluency is required.

Qualifications

• 5+ years in media agencies or FMCG in a similar role.
• Proven track record in digital across paid and owned channels.
• Strong stakeholder management and cross-border cooperation.
• Fluent in English and Dutch.

Responsibilities

• Analyze market, competition and local landscape, deriving learnings.
• Manage projects and brief agencies via our integrated media platform.
• Execute Marketing Mix Modelling for the Netherlands with agencies.
• Inform internal stakeholders about strategy and developments.
• Coordinate with e-commerce on full-funnel strategy and upper-funnel touchpoints.
• Ensure dashboards and reports are completed accurately.
• Lead agency relationships and budgets, ensuring alignment with strategy.

Skills

Digital media strategy

Paid & owned media

Project management

Cross-border collaboration

English proficiency

Dutch language

Education

Bachelor’s or Master’s degree in marketing/digital/business

Job description

Beiersdorf seeks a Media Activation Manager Netherlands to drive data-led media strategies and activations within the Benelux framework. Based in the Netherlands, you will collaborate with the France/Benelux team and coordinate with local and cross-border partners to optimize campaigns and ROI.

You will manage agencies, lead budgeting and performance evaluations, and ensure alignment with global brand guidelines while embracing Beiersdorf’s values. English and Dutch fluency is required.