Martech Solution Architect: AI-Driven Personalisation

dentsu; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

Merkle, a dentsu company, seeks a Senior Martech Solution Consultant to define the technical direction for large-scale personalisation and customer experience transformations. You translate ambitions into architectures, assess martech landscapes, and lead vendor analyses to shape roadmaps and implementation plans.

You act as an architectural authority, collaborating with strategy, business analysts, and project managers while embedding AI capabilities into the roadmap and engaging senior IT

Qualifications

• 7+ years in Martech, CX, or technology consulting.
• Experience with enterprise Martech platforms: Salesforce Marketing Cloud, Adobe Experience Platform, Braze.

Responsibilities

• Assess existing Martech platforms and architectural constraints.
• Design future-state architectures enabling personalization and orchestration.
• Translate use cases into platform implications and roadmap
• Lead vendor evaluation and provide trade-offs.
• Define high-level delivery approaches and roadmaps.
• Embed AI capabilities into the architecture and roadmap.
• Communicate decisions to senior stakeholders.

Skills

Martech architecture

AI integration

Vendor evaluation

Stakeholder mgmt

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Braze

Job description

Merkle, a dentsu company, seeks a Senior Martech Solution Consultant to define the technical direction for large-scale personalisation and customer experience transformations. You translate ambitions into architectures, assess martech landscapes, and lead vendor analyses to shape roadmaps and implementation plans.

You act as an architectural authority, collaborating with strategy, business analysts, and project managers while embedding AI capabilities into the roadmap and engaging senior IT